[CASE] Coloplast: Testing of communication concepts

Discover how we helped Coloplast test and optimise their communication concepts.

Read the case in Danish.

Coloplast develop products for people with chronic diseases and is a leader in ostomy, continence, urology as well as skin care and wound care. It requires a special precision in both the choice of messaging and channels when developing communications for end users.

With the Creative Excellence tools, Ipsos has tested two communication universes. The analysis confirmed that the concepts were strong enough to penetrate the market in a digital context. In addition, Coloplast received concrete recommendations for how to balance articulating a problem that the user would rather not want to acknowledge and the improved quality of life the user achieves. 

Coloplast: Testing of communication concepts | Ipsos

Want to know more?

Contact Alexander Asmussen, head of creative excellence

Alexander Asmussen,
Head of Creative Excellence

Phone: +45 6166 1331
Email: alexander.asmussen@ipsos.com

 

Media & Brand Communication