Through conversations with some of our clients in the luxury industry we have identified five questions that are high on their strategic agendas for the Chinese market.
Chinese consumers account for about one-third of the world’s total spending on luxury, even though only 8% of such consumption takes place on China’s mainland. It is estimated that, by 2025, some 7.5 million affluent Chinese households will be spending Rmb1 trillion (US$147 billion) on luxury goods, this representing a year-on-year growth of 25% since 2016. It is little wonder that China is a top strategic priority for lifestyle and luxury brands.
Survey Spotlights “Global Affluencers” – First to try. First to buy. The Powerful Global Target Group Driving Purchases and Early Adoption Across Category.
The first Ipsos Update of 2019 highlights recent reports on people’s (mis)perceptions of reality, global security and food. It also features new white papers on trust in media, human curation in an AI world and how technology is disrupting the customer experience.
Ipsos’ latest Perils of Perception study shows which key facts the online public across 37 countries get right about their society – and which they get wrong. Now in its fifth year, the survey aims to highlight how we’re wired to think in certain ways and how our environment influences our (mis)perceptions.
December’s edition features global reports on local infrastructure, entrepreneurialism and connected health as well as new papers on AI and corporate reputation, communication strategies and Black Friday. And to mark the end of the year, we highlight the key Ipsos polls, reports and white papers of 2018.
Human curation is more important than ever in an age of ‘Infobesity’ as it offers qualities that are not replicable by AI. We show how a fusion of AI synthesis and strategic human curation can help to drive business impact.
