Distruption in the agriculture ecosystem. Ipsos' second publication on commercial drones is developed in partnership with DJI Agriculture. Together with case studies and industry perspectives from DJI, this publication is a comprehensive review of the agriculture drones market and future outlook in China - covering current agriculture landscape, manufacturing and commercial drone usage, subsidy programs, user adoption attractiveness, new business models, challenges, and future developments of this technology in China.
February’s Ipsos Update presents our latest research on global predictions for 2019, personal data and childhood obesity. We also showcase new white papers on sustainable packaging, ‘lead users’ and China’s affluent consumers.
Through conversations with some of our clients in the luxury industry we have identified five questions that are high on their strategic agendas for the Chinese market.
Chinese consumers account for about one-third of the world’s total spending on luxury, even though only 8% of such consumption takes place on China’s mainland. It is estimated that, by 2025, some 7.5 million affluent Chinese households will be spending Rmb1 trillion (US$147 billion) on luxury goods, this representing a year-on-year growth of 25% since 2016. It is little wonder that China is a top strategic priority for lifestyle and luxury brands.
Survey Spotlights “Global Affluencers” – First to try. First to buy. The Powerful Global Target Group Driving Purchases and Early Adoption Across Category.
