India’s highest rated news app Inshorts in association with Ipsos, has released the findings of the second edition of a large opinion poll – Youth of the Nation Poll.
Babytree, China’s largest and most popular maternal-child service platform, has released the Chinese Family Parenting Report. For the 2016 edition, Babytree worked with Ipsos to produce the report.
Ipsos' latest Perils of Perception survey highlights how wrong the public across 40 countries are about key global issues and features of the population in their country.
The many definitions for Brand Equity cover similar ground. At its simplest, Brand Equity is a measure of a brand's current health, strength or ability to generate sales, or usage, among its target audience. A more complex and financially-based definition of Brand Equity, is the "net present value of the profit stream management expects the brand to generate through time."
Insight
This newsletter gathers the highlighted papers and reports of the month.
Many studies have shown no link between sales and click through rate, yet according to eMarketer it is one of the top 5 ways in which advertisers and publishers evaluate native mobile ad campaigns. Marketers need to be clear on their desired brand impact and the role of communications to help achieve this.
Ipsos Connect organised two launch events for the 2016 Affluent Survey Asia Pacific, in Hong Kong and Singapore.
The study provides a comprehensive overview of media consumption and product usage for this elusive and important group, which accounts for the top 18% by income of the population in the region.
How can brand campaigns leverage the interplay of attention, memory and emotion to influence people’s choices? We have always known that stories with the ability to stir our emotions get remembered. They also have the capacity to influence our behaviour.
China's boom has meant dramatic growth in passenger vehicle sales, with its large population providing vast potential for continued increases in the future. These rising numbers mean growth in related industries, such as repairs and maintenance as well as auto finance, car beauty and modification, and secondhand sales.
The new Ipsos study “What Worries the World” is an online survey of adults aged under 65 in Argentina, Australia, Belgium, Brazil, Canada, China, France, Britain, Germany, Hungary, India, Israel, Italy, Japan, Mexico, Poland, Peru, Russia, Saudi Arabia, South Africa, South Korea, Spain, Sweden, Turkey and the United States
What is the best way to get the right amount of reach but also the right precision? Some marketers are seduced by the promise of micro-targeted precision through digital media spend. Others go broad and target everyone. What is the right balance for your brand? Frustrating though it may be – the answer is “it depends”.
