As addressed in this Ipsos Flair report, Thailand is a country in mourning but it's also a place where the prospect of hope and renewal exists, despite a weak economy.
This international review covers a range of health issues including patient experience and expectations, behavioural interventions, the importance of health literacy, and the opportunities and challenges of ageing populations.
The theme for World Water Day 2017 is “Why waste water?” and is in support of the United Nation’s Sustainable Development Goal 6.3 to improve water quality by reducing, treating and reusing wastewater.
Product Lifecycle Management – or PLM – was once heralded as the ultimate methodology for retail private brands, helping to create new products that consumers will love. Despite this, there are still too many that are below par by the time they reach the supermarket shelves.
We are all familiar with the empirical tools used to evaluate concepts, optimize the words and phrases, and forecast sales. But these fail to examine it from a real life perspective: what do consumers want from the concept or, more specifically, what is the best combination of elements to include in a concept? Read this paper for exciting details about an alternative optimization solution that doesn’t favor close-in ideas and actually rewards uniqueness.
Insight
This newsletter gathers the highlighted papers and reports of the month.
Welcome to Ipsos Flair, Thailand. Our 2017 rendition, “Beyond the concerns”, offers a unique perspective on the mood of the country. 2017 represents a crucial year for the Thai economy which has latterly suffered from weak growth.
How to Keep Up with the Pace of Business in the New Reality - In this article, we will describe an alternative incremental approach to decision-making that keeps up with the pace of business in today’s rapidly and fundamentally changing world.
Are service expectations rising? Check out the Ipsos blog for more on the relationship between consumers’ assessment of a service encounter and their perception of the provider afterward.
Advertisers need cross-platform and cross-media metrics. Reach and frequency have long been at the heart of media trading and media evaluation. Yet the link between these metrics and potential exposure and cut through varies between and across media.
