Insight Hub

All content

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  Publication

  Flirtation or commitment: Assessing post-pandemic stickiness of product subscriptions

  Product subscriptions have gained a new relevance during the pandemic,but will this behaviour stick in a post COVID-19 world?

  31.03.21
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  Publication

  The Retail Rollercoaster

  Riding the ups and downs of today’s omnichannel shopper landscape

  22.03.21
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  mental well being Publication

  Mental Wellness: The Changing Indian Attitude

  Mental Wellness - The Changing Indian Attitude;
  An Ipsos India Briefing by Rinku Patnaik, Chief Client Officer, Ipsos India
  

  18.03.21
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  Publication

  Consumer Consciousness

  A new survival strategy in an increasingly volatile world

  15.03.21
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  Publication

  Trading Up

  How has the pandemic impacted the positive momentum of premium brands?

  11.03.21
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  Publication

  We d̶o̶n̶'̶t need to talk about ads

  Why only some advertising gets talked about on social media and becomes famous

  10.03.21
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  Publication

  One year on, most don’t see an end to the pandemic before the end of 2021 – if at all

  Tracking survey data shows how threats associated with the pandemic and expectations in eight countries have changed over the past year

  25.02.21
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  Social Listening Publication

  Beyond Listening - Social Media, a compelling source of consumer Insights.

  Beyond Listening:
  Social Media - a compelling source of consumer Insights.
  Geeta Lobo, Executive Director, Social Intelligence Analytics (SIA), Ipsos India provides insights into how marketers can leverage the potential of Social Data
  

  23.02.21
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  COVID-19 Publication

  COVID-19 IS DEFINING THE NEW NORMAL EACH DAY

  COVID-19 IS DEFINING THE NEW NORMAL EACH DAY.
  
  A POV by Jeevika Kapadia, Research Director, Ipsos UU, India & Ashwini Sirsikar, Country Service Line Leader, Ipsos UU, India (Ipsos UU is the Qualitative Research Service Line of Ipsos)
  

  23.02.21
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  Insight Cloud Publication

  Diet, superfoods and wellbeing in India

  Diet, superfoods and wellbeing in India.
  
  
  Our new country briefing paper examines the latest food and wellness trends in India.
  

  07.01.21
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  Product Innovation Publication

  Opportunity in Crisis

  Opportunity in Crisis
  A POV by Krishnendu Dutta, Group Service Line Leader, Innovation & Market Strategy and Understanding, Ipsos India
  

  06.01.21