Insight Hub

All content

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  Brands Publication

  Pictures speak louder than words: Towards a new understanding of brand choice

  Using metaphor elicitation to gain a truer consumer-centric measure of influence.

  02.10.20
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  COVID-19 Publication

  Ipsos Update - October 2020

  Our new brand growth story, the future of money, fractures in French society and a special on the US election all feature in our latest monthly round-up of research and thinking from Ipsos around the world.

  01.10.20
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  Qualitative Publication

  Dancing with Duality

  Achieving brand growth in a mindful and mindless world.

  23.09.20
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  COVID-19 Publication

  Taking a stand in the age of COVID-19

  A corporate communications perspective.

  15.09.20
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  Coronavirus Publication

  Marketing in Changing Times

  Reassessing the eight motivators of purchase in the context of COVID-19.

  09.09.20

• Our Newsletters

  Ipsos India AutoScoops is a great compilation curated by our team of automotive experts. This comprehensive Newsletter provides valuable insights and perspectives from Ipsos India. It serves as a source of inspiration and a platform for disseminating our unique points of view.ELEVATE is Ipsos India's monthly newsletter designed for Indian Clients showcasing a curated collection of the latest thinking and insights from the Ipsos India think tank. Delivered every month, it offers a fresh perspective on the people, market and society in India.

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  Consumer Behaviour Publication

  Ipsos Update - September 2020

  Our monthly round-up of research and analysis from Ipsos around the world includes the latest on coronavirus, attitudes towards abortion, cultural response bias, and a focus on life in Russia, the US election and public perceptions in Ireland.

  01.09.20
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  Healthcare Publication

  Responding to COVID-19 in African Countries

  The COVID-19 pandemic continues to impact societies, not only in terms of health, but also social and economic conditions and day-to-day life.

  31.08.20
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  Coronavirus Publication

  Ipsos Update - August 2020

  A monthly round-up of Ipsos research and analysis from around the world.

  03.08.20
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  Healthcare Publication

  The time is now: Telehealth and rise of virtual care

  Virtual care has gained increased importance during coronavirus, but will this bring about a permanent shift in remote healthcare.

  28.07.20
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  Coronavirus Publication

  Signals #10: Understanding the coronavirus crisis – the story so far

  This special tenth edition of our Signals digest recaps on the content we have featured across the series and looks back at some of the defining moments of the crisis so far.

  28.07.20
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  Beauty Publication

  The Beauty Triangle

  The role of beauty for women in China, Korea and Japan.

  24.07.20