Insight Hub

All content

• 

  COVID-19 Publication

  COVID-19 IS DEFINING THE NEW NORMAL EACH DAY

  COVID-19 IS DEFINING THE NEW NORMAL EACH DAY.
  
  A POV by Jeevika Kapadia, Research Director, Ipsos UU, India & Ashwini Sirsikar, Country Service Line Leader, Ipsos UU, India (Ipsos UU is the Qualitative Research Service Line of Ipsos)
  

  23.02.21
• 

  Insight Cloud Publication

  Diet, superfoods and wellbeing in India

  Diet, superfoods and wellbeing in India.
  
  
  Our new country briefing paper examines the latest food and wellness trends in India.
  

  07.01.21
• 

  Product Innovation Publication

  Opportunity in Crisis

  Opportunity in Crisis
  A POV by Krishnendu Dutta, Group Service Line Leader, Innovation & Market Strategy and Understanding, Ipsos India
  

  06.01.21
• 

  INDIAN CONSUMER MARKET Publication

  Ipsos India launches Utsavnama – a month long festival tracker

  Ipsos India has launched Utsavnama, a month-long festival tracker which digs deeper into the consumer psyche using interactive activities in a community panel to unravel consumer attitudes, motivations, behavior and the priorities, this festival season.
  
  

  10.11.20
• 

  Data Privacy Publication

  A growing unease: Data dilemmas of the connected Indian

  In this new Ipsos India briefing paper, we examine the attitudes of the digital Indian to sharing data. We look at the affinity Indians have for digital technology, their salient data anxieties and the conflicting mindset this creates. We also highlight the implications of this mindset for brands, especially those which offer digital services.

  20.10.20

• Our Newsletters

  Ipsos India AutoScoops is a great compilation curated by our team of automotive experts. This comprehensive Newsletter provides valuable insights and perspectives from Ipsos India. It serves as a source of inspiration and a platform for disseminating our unique points of view.ELEVATE is Ipsos India's monthly newsletter designed for Indian Clients showcasing a curated collection of the latest thinking and insights from the Ipsos India think tank. Delivered every month, it offers a fresh perspective on the people, market and society in India.

  Subscribe

• 

  Brands Publication

  Pictures speak louder than words: Towards a new understanding of brand choice

  Using metaphor elicitation to gain a truer consumer-centric measure of influence.

  02.10.20
• 

  COVID-19 Publication

  Ipsos Update - October 2020

  Our new brand growth story, the future of money, fractures in French society and a special on the US election all feature in our latest monthly round-up of research and thinking from Ipsos around the world.

  01.10.20
• 

  Qualitative Publication

  Dancing with Duality

  Achieving brand growth in a mindful and mindless world.

  23.09.20
• 

  COVID-19 Publication

  Taking a stand in the age of COVID-19

  A corporate communications perspective.

  15.09.20
• 

  Coronavirus Publication

  Marketing in Changing Times

  Reassessing the eight motivators of purchase in the context of COVID-19.

  09.09.20
• 

  Consumer Behaviour Publication

  Ipsos Update - September 2020

  Our monthly round-up of research and analysis from Ipsos around the world includes the latest on coronavirus, attitudes towards abortion, cultural response bias, and a focus on life in Russia, the US election and public perceptions in Ireland.

  01.09.20