Insight Hub

All content

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  COVID-19 Publication

  A vague sense of foreboding:

  An analysis of social conversations on Coronavirus in India -
  By Geeta Lobo, Lead Social Intelligence & Analytics, Ipsos in India

  17.03.20
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  COVID-19 Publication

  Signals: Understanding the coronavirus crisis

  This digest brings together our latest research on coronavirus and draws on our surveys, social media monitoring and analysis from our Ipsos teams around the world.

  13.03.20
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  Consumer Behaviour Publication

  Coronavirus & behaviour change: What does it mean for brands?

  As COVID-19 continues to spread, how can brands stay relevant to consumers in an increasingly unstable world.

  13.03.20
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  Consumer Behaviour Publication

  Fashion, an ethical turning point?

  Consumer views on the second-hand market and sustainability in the fashion industry.

  13.03.20
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  Climate change Publication

  Navigating the 'too much information' age

  In a world of constant data flow, how can you avoid the pitfalls of trying to analyse too much? Ipsos's latest white paper explores the shift towards digital-first approaches in order to find out not just more, but what's more important.

  11.03.20

• Our Newsletters

  Ipsos India AutoScoops is a great compilation curated by our team of automotive experts. This comprehensive Newsletter provides valuable insights and perspectives from Ipsos India. It serves as a source of inspiration and a platform for disseminating our unique points of view.ELEVATE is Ipsos India's monthly newsletter designed for Indian Clients showcasing a curated collection of the latest thinking and insights from the Ipsos India think tank. Delivered every month, it offers a fresh perspective on the people, market and society in India.

  Subscribe

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  Coronavirus Publication

  Ipsos Update - March 2020

  This month’s edition of Ipsos Update features the latest research and thinking from Ipsos around the world, with topics including Coronavirus, perceptions of death, creative advertising and global trends.

  02.03.20
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  Trends & perspectives Publication

  Global Trends 2020: Understanding Complexity

  Global Trends 2020: Understanding Complexity provides a single-source dataset of over 200 questions Ipsos asked of people in 33 markets, on global opinions, attitudes and behaviours around brands, technology, society, consumerism and much more, and combines it with expert analysis by trend specialists.

  27.02.20
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  Customer Experience Publication

  Mystery Calling: Dialling up your contact centre performance

  Discover how a well-designed mystery calling programme can drive loyalty and profits in this new Ipsos Views paper.

  27.02.20
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  Consumer Behaviour Publication

  THE BOON OF BEING IN BOTH MINDS - The complex dynamics of consumer decision making

  Sreyoshi Maitra, Executive Director, Market Strategy & Understanding (Delhi) & Lead Shopper Practice, Ipsos in India
  

  27.02.20
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  Parkinson's Law Publication

  Parkinson’s Law and its effects on team productivity

  Agencies can get grip and increase efficiencies by rejigging the levers.
  
  
  Author: Anthony Dsouza, Executive Director, Innovation, Ipsos in India
  

  18.02.20
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  Publication

  The power of you: why distinctive brand assets are a driving force of creative effectiveness

  In a rapidly changing media landscape, this is a call to action to help your creative leverage the power of you.

  13.02.20