Insight Hub

All content

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  Coronavirus Publication

  Ipsos Update - March 2020

  This month’s edition of Ipsos Update features the latest research and thinking from Ipsos around the world, with topics including Coronavirus, perceptions of death, creative advertising and global trends.

  02.03.20
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  Trends & perspectives Publication

  Global Trends 2020: Understanding Complexity

  Global Trends 2020: Understanding Complexity provides a single-source dataset of over 200 questions Ipsos asked of people in 33 markets, on global opinions, attitudes and behaviours around brands, technology, society, consumerism and much more, and combines it with expert analysis by trend specialists.

  27.02.20
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  Customer Experience Publication

  Mystery Calling: Dialling up your contact centre performance

  Discover how a well-designed mystery calling programme can drive loyalty and profits in this new Ipsos Views paper.

  27.02.20
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  Consumer Behaviour Publication

  THE BOON OF BEING IN BOTH MINDS - The complex dynamics of consumer decision making

  Sreyoshi Maitra, Executive Director, Market Strategy & Understanding (Delhi) & Lead Shopper Practice, Ipsos in India
  

  27.02.20
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  Parkinson's Law Publication

  Parkinson’s Law and its effects on team productivity

  Agencies can get grip and increase efficiencies by rejigging the levers.
  
  
  Author: Anthony Dsouza, Executive Director, Innovation, Ipsos in India
  

  18.02.20

• Our Newsletters

  Ipsos India AutoScoops is a great compilation curated by our team of automotive experts. This comprehensive Newsletter provides valuable insights and perspectives from Ipsos India. It serves as a source of inspiration and a platform for disseminating our unique points of view.ELEVATE is Ipsos India's monthly newsletter designed for Indian Clients showcasing a curated collection of the latest thinking and insights from the Ipsos India think tank. Delivered every month, it offers a fresh perspective on the people, market and society in India.

  Subscribe

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  Publication

  The power of you: why distinctive brand assets are a driving force of creative effectiveness

  In a rapidly changing media landscape, this is a call to action to help your creative leverage the power of you.

  13.02.20
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  Reputation Publication

  Corporate Reputation: The key questions answered

  How to unlock the value of reputation for businesses.

  11.02.20
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  Consumer Confidence Publication

  Ipsos Update - February 2020

  This month’s edition of Ipsos Update features the latest research and thinking from Ipsos around the world on gender, shopper behaviour, entertainment in India and young people.

  03.02.20
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  Sustainable Development Publication

  A World of Research: 2019 in review

  Looking back at what Ipsos research and analysis has told us about the world in the past year.

  02.02.20
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  Publication

  Straw Wars: Plastic Reduction - a new battleground for Brand Reputation

  Global concern over environmental issues has intensified recently. Ipsos research alone shows that 71% of global consumers agree that single-use plastic products should be banned as soon as possible. The backlash against plastic is on – and for brands with plastic in their supply chain, this represents both a reputational threat and an opportunity …

  31.01.20
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  Shopper Publication

  The evolution of shopper behaviour in 2020

  In this changing world, retailers need to adapt to remain relevant and competitive.

  29.01.20