Hacking Into The Homer Brain

Nudge marketing is all the rage these days. Nutritionists report that nudge is the best way to induce a behaviour change; environmentalists are very keen on it, and it is a clear favourite among policy makers. In fact the Niti-Aayog (Indian Planning Commission) is now looking to hire Behavioural Economists for its Nudge unit set up to create more effective health and education programmes.  So what is a Nudge and how does it work? Read on to know more...

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