Insight Hub

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  Happiness Survey

  3 in 4 Indians polled claim to be happy: Ipsos IndiaBus Happiness Monitor

  How happy are urban Indian citizens?
  What aspects of life drive up happiness?

  22.05.23
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  Customer Insights Publication

  Ipsos Global Trends 2023 India Edition

  Explore detailed findings on each of the 12 trends in the Ipsos Global Trends 2023 India Report including how the trends are strengthening, stabilizing or declining and signals which are feeding into these trends.

  05.05.23
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  Brands Publication

  The shifting power of influence

  The dynamic, rapidly changing, consumer controlled environment demands that we rethink how we build brands, from a static approach to a dynamic, evolving philosophy.

  03.05.23
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  Sustainability Publication

  Ipsos Update – May 2023

  Generations, corporate purpose, climate change… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.

  03.05.23
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  What Worries the World Survey

  India slips to 7th spot in optimism in April 2023

  India slips to 7th spot in optimism in April 2023 (tied with Thailand) from 5th spot in March 2023 - Ipsos What Worries the World global monthly survey;
  Polarized views around India moving in right direction Vs on wrong track;
  Unemployment and Inflation continue to perturb urban Indians most.
  

  01.05.23

• Our Newsletters

  Ipsos India AutoScoops is a great compilation curated by our team of automotive experts. This comprehensive Newsletter provides valuable insights and perspectives from Ipsos India. It serves as a source of inspiration and a platform for disseminating our unique points of view.ELEVATE is Ipsos India's monthly newsletter designed for Indian Clients showcasing a curated collection of the latest thinking and insights from the Ipsos India think tank. Delivered every month, it offers a fresh perspective on the people, market and society in India.

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  Generation Next Publication

  We need to talk about generations - Understanding generations

  Marketing is overrun with stereotypes, hot takes and clichés. Some of the most enduring in the first two decades of this century centred on the post-1980 millennials, who were proclaimed as a new generation that would completely disrupt business.

  28.04.23
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  Sustainability Survey

  Asian markets of India (67%), Singapore (51%, Indonesia (50%) and Malaysia (49%) believe their govt has a clear gameplan on how govt, businesses and people should tackle climate change

  Only 1 in 3 global citizens (31%) believe their govt has a clear gameplan on how govt, businesses and people should tackle climate change; India (67%), Singapore (51%, Indonesia (50%) and Malaysia (49%) believe their govts are in comparison better equipped: Ipsos Earth Day 2023 Survey

  25.04.23
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  Environment Survey

  67% Urban Indians believe govt is equipped with a gameplan on how govt, businesses and people should tackle climate change

  67% Urban Indians believe govt is equipped with a gameplan on how govt, businesses and people should tackle climate change; only 1 in 3 global citizens (31%) held this view about their govt: Ipsos Earth Day 2023 Survey;
  
  Indians believe economic cost of climate change is a bigger challenge Vs economic cost of measures to reduce climate change
  

  25.04.23
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  Politics Survey

  Only 4 in 10 aware of Rahul Gandhi’s conviction - Ipsos IndiaBus Survey

  Among those aware, views were polarized, on the Surat Sessions Court decision of conviction.

  25.04.23
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  technology Publication

  ChatGPT and the rise of generative AI: navigating the changing landscape of AI

  While the domain of Generative Artificial Intelligence (AI) has been growing in recent years, ChatGPT accelerated its adoption and broke through as the first “mass” Generative AI application. It is important to take notice and put this and other emerging tools in perspective as the implications of the technologies will be far reaching and very fast.

  17.04.23
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  Sustainability Publication

  Mapping the journey to sustainable pack: What consumers want

  Considering various environmental concerns, the accumulation of waste, packaging and plastic is the third-biggest concern across the globe (41%), after the threat posed by climate change (46%) and extreme climate events (43%).

  12.04.23