Insight Hub

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  Artificial Intelligence Publication

  The AI Enigma: Where Enthusiasm Meets Uncertainty

  Ipsos’ AI monitor 2025 indicates mixed sentiments among Indians regarding Artificial Intelligence - while there is anticipation about AI's capabilities, there are also significant concerns, especially around trust and job security.

  29.07.25
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  Social Media Publication

  Unleashing the Power of Social MISFITs

  Navigating India's Short-Form Video Advertising Landscape

  22.07.25
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  Digital Publication

  Connected TV – The Golden Bridge

  Exploring Connected TV's Potential for Brand Media Plans

  17.07.25
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  Ipsos Update Publication

  Ipsos Update – July 2025

  Populism, Pride, Personas … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.

  03.07.25
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  Television Publication

  What to Watch Next? The Labyrinth of OTT Content

  With rising preference for OTT content in India, the selection of what to watch is a multifaceted decision-making process, where the act of discovery is often part of the enjoyment. This article provides insights into the dynamics of content consumption in the burgeoning Indian OTT market.

  30.06.25

• Our Newsletters

  Ipsos India AutoScoops is a great compilation curated by our team of automotive experts. This comprehensive Newsletter provides valuable insights and perspectives from Ipsos India. It serves as a source of inspiration and a platform for disseminating our unique points of view.ELEVATE is Ipsos India's monthly newsletter designed for Indian Clients showcasing a curated collection of the latest thinking and insights from the Ipsos India think tank. Delivered every month, it offers a fresh perspective on the people, market and society in India.

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  Demographic change Publication

  Is India Harnessing its Demographic Dividend?

  India, now the most populous nation globally, stands poised to benefit from its demographic dividend thanks to a youthful and expansive workforce. To capitalize on this demographic advantage, India must invest in education, healthcare, and skills development while addressing gender disparities and labor market reforms to truly unleash its economic potential.

  30.06.25
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  Generations Publication

  Dear Brands, Are You Silver Savvy?

  The article highlights the growing spending power of India's “Silvers,” urging brands to cater to their diverse needs and preferences.

  30.06.25
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  Innovation Publication

  Speed up Product Testing by up to 50% with Ipsos Synthetic Data

  Accelerate product development with synthetic consumers

  17.06.25
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  Brand Influencers Publication

  Influence and Impact: A deep dive into User Generated Content and Influencer Marketing

  As brands navigate the ever-evolving world of marketing, User-Generated Content (UGC) and Influencer Marketing have emerged as two of the most impactful strategies for forging these connections.

  16.06.25
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  automotive Publication

  ROLE OF USER EXPERIENCE (UX) AMIDST 'SCREENIFICATION' IN AUTOMOBILES

  This article is part of a thought leadership series by the Ipsos Auto sector expert group. This team of experts in the automotive sector join forces to share their unique perspectives and insights about the latest trends, innovations, and happenings in the auto industry. The intent is to keep our clients informed and up-to-date through the lens of research.

  10.06.25
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  automotive Publication

  India's Multi-Fuel Journey Towards Sustainable Mobility and Energy Independence

  This article is part of a thought leadership series by the Ipsos Auto sector expert group. This team of experts in the automotive sector join forces to share their unique perspectives and insights about the latest trends, innovations, and happenings in the auto industry. The intent is to keep our clients informed and up-to-date through the lens of research.

  10.06.25