Insight Hub

All content

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  Women Publication

  UN Women Reports: Lebanon, Jordan, Iraq

  Ipsos and UN Women report on Gender and Displacement caused by the Syria crisis.

  01.01.19
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  Digital Publication

  The Behavioural Science of CPG: Disrupting the customer experience

  One of the most important developments facing brands today is how digital technology is fundamentally changing customer behaviour and decision-making. This paper introduces five 'Mind Economy' trends to suggest how consumer packaged goods (CPG) brands can achieve growth in this reality.

  30.11.18
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  Curation Publication

  Human Curation in an AI world

  Human curation is more important than ever in an age of ‘Infobesity’ as it offers qualities that are not replicable by AI. We show how a fusion of AI synthesis and strategic human curation can help to drive business impact.
  

  29.11.18
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  Usage & Attitude Publication

  Cognitive Battlefield Part II: A framework for packaging information

  Ensuring their target audience is left with a strongly branded memory is key for any marketer. To enable this requires creating a message which is “sticky”.

  19.11.18
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  Social Media Publication

  Black Friday: Shifting its Centre of Gravity

  Ahead of Black Friday 2018, Tim Denison traces the history of a retail event that has evolved into a global phenomenon. But what is different now to previous years, what can retailers learn, and what shape can we expect Black Friday to take in the future?

  08.11.18

• Our Newsletters

  Understanding Asia is Ipsos’ monthly client newsletter bringing together insight, thought leadership and regional perspectives on the people, societies, markets and consumer behaviours shaping Asia. Each edition highlights key market signals, Ipsos expertise and timely issues to help clients better understand the region and navigate a fast shifting, future ready Asia.

  Subscribe

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  Connected Health Publication

  Connected Health Trends 2018

  Connected Health: moving in the right direction.

  31.10.18
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  Mobility Publication

  The Future of Mobility - Shared Mobility

  The third in The Future of Mobility series, Shared Mobility looks at the rise and development of car-sharing and ride-sharing.

  26.10.18
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  Consumption Publication

  Economic Pulse of the World - September 2018

  The average global economic assessment of national economies surveyed in 28 countries remains unchanged this wave with 46% of global citizens rating their national economies as ‘good’.

  01.10.18
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  Healthcare Publication

  Diabetes, Cancer and Heart disease emerge top 3 health concerns among Indians: Ipsos Study

  Most Indians believe that healthcare systems will get better in future

  29.09.18
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  Mystery Shopping Publication

  Mystery Shopping in the Luxury Industry

  In this paper, three highly experienced mystery shopping experts share their knowledge and opinions on different aspects of mystery shopping in the luxury industry and how it is a vital ingredient in a holistic Customer Experience strategy.

  20.09.18
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  Customer Experience Publication

  Last Impressions Also Count

  How to evoke an emotional response to leave strong branded memories. While we all know the importance of first impressions, this report highlights the significance of a good last impression.

  19.09.18