Ipsos in India offers a suite of Agile solutions that supplement our other solutions across product lines. A specialist team is designed to execute these projects in as little as 2 weeks to a mere few hours.
We are living in volatile times – the current global scenario, muted consumer sentiments in India over the last few months, and the recent conflict in the subcontinent, have created uncertainty all around, and a challenging environment for businesses.
Signal affordability in the Consumer Packaged Goods sector by utilizing dynamic branding, strategic packaging, and emotional messaging. Our report explores how these elements empower consumers, foster brand loyalty, and create new consumption moments.
This report delves into India's booming alcoholic beverage market, exploring trends such as premiumization, creative cocktails, craft beer, the ascent of indigenous spirits, and the growing demand for low and no-alcohol options. It highlights consumer shifts towards sophistication, cultural authenticity, and innovation.
This article unfolds the current landscape of the gig economy in India, highlighting organisational and governmental roles in fostering a stable and inclusive job market.
This report moves beyond the headlines proclaiming the “death of ESG.” While some companies may have recalibrated their approaches, what we saw in 2024 did not represent a retreat from responsible business practices but rather a necessary “reset” for long-term viability and impact. Time will tell if the events of early 2025 have a significant long-term impact.
