Beyond Commute- Empowering people via Last Mile Mobility
This article is part of a thought leadership series by the Ipsos Auto sector expert group. This team of experts in the automotive sector join forces to share their unique perspectives and insights about the latest trends, innovations, and happenings in the auto industry. The intent is to keep our clients informed and up-to-date through the lens of research.
India’s urban mobility landscape is witnessing a rapid shift as electric vehicles redefine the last mile – not just as a commute, but as a gateway to opportunity. From students navigating narrow lanes to daily wage workers accessing previously unreachable jobs, and from e-commerce deliveries to vegetable vendors expanding their customer base, last-mile mobility is becoming the heart of urban transportation. This article explores how cities like Delhi, Jaipur, Varanasi are leading this transformation, the dual growth in passenger and small commercial space, the supporting role of infrastructure, and the challenges that need policy-level attention. At its core, the story of last-mile Electric Vehicles (EVs) is not just about vehicles – it is about ‘Inclusion’, ‘Empowerment’, and the ‘Future of how India moves’
