Insight Hub

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  Economic Pulse Publication

  The Economic Pulse of the World - December 2017

  The average global economic assessment of national economies surveyed in 26 countries is down one point this wave with 46% of global citizens rating their national economies as ‘good’.

  29.12.17
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  Consumers Survey

  Consumer Confidence National Index Down Slightly

  This month’s global Consumer Confidence National Index score fell slightly from both October and November (each 50.5) to 50.1.

  18.12.17
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  Audience Measurement Publication

  Audience Measurement 5.0 - Pushing the Boundaries

  We are entering the Fifth Age of Audience Measurement. It is an age where methodologies are being re-calibrated in response to a fast-changing media environment and where the quest for total understanding of audiences is higher than it has ever been. It is also an era where politics and economics are far greater barriers to progress than technical concerns.

  14.12.17
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  Society Publication

  Perceptions Are Not Reality: Things are NOT as Bad as they Seem

  Ipsos’ latest Perils of Perception survey highlights how wrong the online public across 38 countries are about key global issues and features of the population in their country.

  06.12.17
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  Economic Pulse Publication

  The Economic Pulse of the World - November 2017

  The average global economic assessment of national economies surveyed in 26 countries remains unchanged this wave with 47% of global citizens rating their national economies as ‘good’.

  04.12.17

• Our Newsletters

  Ipsos India AutoScoops is a great compilation curated by our team of automotive experts. This comprehensive Newsletter provides valuable insights and perspectives from Ipsos India. It serves as a source of inspiration and a platform for disseminating our unique points of view.ELEVATE is Ipsos India's monthly newsletter designed for Indian Clients showcasing a curated collection of the latest thinking and insights from the Ipsos India think tank. Delivered every month, it offers a fresh perspective on the people, market and society in India.

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  Brands Publication

  Brand Purpose: What’s the Point of You?

  Brand purpose has been one of the most hotly debated marketing topics of the last ten years, celebrated as a business model for growth and debunked as cod strategy in equal measure.

  01.12.17
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  Ipsos Update Publication

  Ipsos Update - December 2017

  Welcome to the December edition of Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world. To mark the end of the year, this month’s edition also includes a special section showcasing some of our highlights from 2017.

  30.11.17
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  Employment Survey

  What Worries India - November 2017

  The majority (65%) of Indian people think things in the country are heading in the right direction. Unemployment currently occupies the top spot for concern with 42% saying this.

  30.11.17
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  Brands Publication

  Future-Proof Your Brand

  We are seeing disruptions that are shaking up categories today like never before. These disruptions will have a fundamental impact on the way consumers relate to your brand.

  27.11.17
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  Millennials Publication

  Ipsos in Pakistan Presents Millennials

  MENA's most comprehensive syndicated study on Generation Y.

  20.11.17
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  Consumers Survey

  Consumer Confidence National Index Unchanged from October

  This month’s global Consumer Confidence National Index matched October’s all-time high remaining at 50.5.

  16.11.17