Ipsos IndiaBus
Protein Nation - India’s Next Wellness Revolution
Protein is India’s wellness story of the decade—but its future lies not in flashy product claims but in genuine nutrition literacy.
The Daily Overwhelm
Brands can pick up important cues by looking at why Indians are feeling stressed and how it is impacting their daily lives and health.
A Report Card for a Billion+ Minds
The 2025 Ipsos Education Monitor highlights concerns about inadequate teacher training, outdated curriculum, unequal access to education, and overcrowded classrooms among Indians
Shopper Decision Trees Supporting Category Management Strategy
How understanding real-life shopper behavior helps optimize shelf layout, on-pack communication and retailer dialogue.
The State of Digital Marketing in India 2025-26
The fourth edition of the ET Brand Equity–Ipsos “The State of Digital Advertising in India 2025-26” report reaffirms the strength and scale of digital advertising in the country.
The Untapped Power of Subscription: India’s Next Big Consumer Play
Subscription is no longer about commitment to a brand – it is about the brand committing to you.
Software-Defined Vehicles: The Digital Revolution
This article is part of a thought leadership series by the Ipsos Auto sector expert group. This team of experts in the automotive sector join forces to share their unique perspectives and insights about the latest trends, innovations, and happenings in the auto industry. The intent is to keep our…
Beyond the Badge: The Rise and Fall of Model Brands
This article is part of a thought leadership series by the Ipsos Auto sector expert group. This team of experts in the automotive sector join forces to share their unique perspectives and insights about the latest trends, innovations, and happenings in the auto industry. The intent is to keep our…
The Connected Car Revolution
This article is part of a thought leadership series by the Ipsos Auto sector expert group. This team of experts in the automotive sector join forces to share their unique perspectives and insights about the latest trends, innovations, and happenings in the auto industry. The intent is to keep our…
The Cabin Evolution Journey
This article is part of a thought leadership series by the Ipsos Auto sector expert group. This team of experts in the automotive sector join forces to share their unique perspectives and insights about the latest trends, innovations, and happenings in the auto industry. The intent is to keep our…