Ipsos IndiaBus

Why we can’t live without digital media

It looks to me like Judy is always “on her phone” but, in truth, she’s organizing her time, connecting with friends, helping her brother nail an interview, vetting lunch spots or keeping up on current events.

Hacking Human Behavior

In this podcast episode, we hear more about consumer neuroscience research and where the industry is headed.

Selling Creative Research Short?

How creative research can help measure and fuel long-term campaign effects

Connected Health: A roadmap to success

Connected Health is moving into the mainstream – how will this change the traditional structure of healthcare?

Corporate Sustainability: Creating and Measuring Impact

Learn how “sustainability” can reduce existential threats, bolster business continuity, rally stakeholders, and increase competitive advantage.

Virtual Reality: Hype or the Future?

Virtual Reality (VR) technology has been around for at least a decade and you could say it’s clearly gone from sci-fi to sci-fact. However, it’s still seen as a new technology and has not hit mass adoption; so what has gone wrong?

The transforming foodscape of India

Changing fast or changing slow? Seven key implications for the food sector

Indian Moms prioritizing themselves: Ipsos Mothering Excellence Study 2018

A comprehensive qualitative study conducted in 11 Asian markets to understand Mothering Motivations

Silvers – 60 is the New 30

Are Baby Boomers on marketers’ radar? POV by Ashwini Sirsikar, Country Service Line Leader, Ipsos UU, India

The third moment of truth: Why sustainable packaging became a corporate necessity

As environmental attitudes and consumer shopping habits change, packaging offers rewards for brands who demonstrate leadership on sustainability