Ipsos IndiaBus

In this podcast episode, we hear more about consumer neuroscience research and where the industry is headed.

How creative research can help measure and fuel long-term campaign effects

Connected Health is moving into the mainstream – how will this change the traditional structure of healthcare?

Learn how “sustainability” can reduce existential threats, bolster business continuity, rally stakeholders, and increase competitive advantage.

Virtual Reality (VR) technology has been around for at least a decade and you could say it’s clearly gone from sci-fi to sci-fact. However, it’s still seen as a new technology and has not hit mass adoption; so what has gone wrong?

Changing fast or changing slow? Seven key implications for the food sector

A comprehensive qualitative study conducted in 11 Asian markets to understand Mothering Motivations

Are Baby Boomers on marketers’ radar? POV by Ashwini Sirsikar, Country Service Line Leader, Ipsos UU, India

As environmental attitudes and consumer shopping habits change, packaging offers rewards for brands who demonstrate leadership on sustainability

India is well-known as the world’s largest democracy, one of the world’s fastest-growing economies, and a young nation set to reap demographic dividends over the next few decades. What is not so well known is its unprecedented pace and scale of digital adoption.