Ipsos IndiaBus

The average global economic assessment of national economies surveyed in 28 countries remains unchanged this wave with 46% of global citizens rating their national economies as ‘good’.

Most Indians believe that healthcare systems will get better in future

In this paper, three highly experienced mystery shopping experts share their knowledge and opinions on different aspects of mystery shopping in the luxury industry and how it is a vital ingredient in a holistic Customer Experience strategy.

How to evoke an emotional response to leave strong branded memories. While we all know the importance of first impressions, this report highlights the significance of a good last impression.

In today’s fast-moving, shape-shifting world, it seems virtually every business, every marketer, and every researcher wants to be agile. But, what exactly does agility mean?

'Ease of Living' as a term though widely used in urban policy and programming, has no standard definition. For some, it is fundamentally tied to physical amenities such as water supply, solid waste management, parks and green space etc; for others it relates to cultural offerings, career…

Focusing on the Indian market, this paper aims to provide a complete overview on how we optimise social media data for marketers. In 2021, it is estimated that 24% of the Indian population will be accessing social networks, up from 15% in 2017.

Welcome to Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world. August’s edition features new papers on cultural bias, electric vehicles and Gen Z, as well as global reports on healthcare and human rights.

Ethnography is a research method made for investigating cultural practices, rituals, consumer behaviour, routines and social norms. It helps our clients identify previously unseen opportunities through looking at people’s worlds in a new way, through putting behaviour at the heart of our…

Welcome to Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world. June’s edition features new papers on shopper behaviour and the value of reputation, as well as global surveys on socialism, summer holiday plans and the Royal Family.