Ipsos IndiaBus

Consumers are more conscious than ever about the safety and trustworthiness of food and drink, which has led to an increase in the use of terms such as ‘natural’ on packaging.

Brands need to connect with shoppers in the moments that matter most.

Every month across the year, our What Worries the World survey series has asked an online sample of over 18,000 citizens in 26 core countries about the biggest worries for their nation, presenting them with a list of 17 concerns ranging from crime and violence to childhood obesity.

The definitive link between corporate reputation and better business efficiency.

This special study sheds new light on Pakistan’s millennials - one of the country’s most important and disruptive consumer segments.

Indonesia is more often in the news because of volcanic eruptions, tsunamis or other disasters, than for a more positive coverage. It is all the more unfair since the country, one of the most attractive in the world for tourists, has been experiencing sustained economic growth for decades and,…

What advertisers need to know about advertising viewability.

Welcome to Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world. April’s edition features our Flair France report, a global study on gender equality, a report on Russian outbound travel trends and a paper examining purchase decisions from a behavioural…

The average global economic assessment of national economies surveyed in 28 countries is down one point this wave with 47% of global citizens rating their national economies as ‘good’.

Welcome to the February edition of Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world.