Ipsos IndiaBus

Ipsos Global Trends - India Story 2024 | Embracing the Chaos of a Divided India

Explore the widening gap between Digital Indians and Urban Masses, reflecting the socio-economic and cultural shifts redefining the nation.

Misfits and the Machine: Why AI alone can’t crack creative effectiveness

In the second of our AI in Advertising papers, we explore the benefits and limitations of using AI in ad development.

Ipsos Update - October 2024

Trends, News, Ageing … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.

Generations: Finding Common Ground in a Changing World

Discover how generational shifts and demographic changes are reshaping consumer expectations.

Ipsos Update – September 2024

Data, Healthcare, Education … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.

What is in a Colour?

This article is part of a thought leadership series by the Ipsos Auto sector expert group. This team of experts in the automotive sector join forces to share their unique perspectives and insights about the latest trends, innovations, and happenings in the auto industry. The intent is to keep our…

Hybrid vs. EV (Electric Vehicle) in the Automotive Industry: A Comprehensive Comparison

This article is part of a thought leadership series by the Ipsos Auto sector expert group. This team of experts in the automotive sector join forces to share their unique perspectives and insights about the latest trends, innovations, and happenings in the auto industry. The intent is to keep our…

Buckle Up: Promoting Seatbelt Usage Through Behavioral Science

This article is part of a thought leadership series by the Ipsos Auto sector expert group. This team of experts in the automotive sector join forces to share their unique perspectives and insights about the latest trends, innovations, and happenings in the auto industry. The intent is to keep our…

Lower Hatchback – Is revival in sight?

This article is part of a thought leadership series by the Ipsos Auto sector expert group. This team of experts in the automotive sector join forces to share their unique perspectives and insights about the latest trends, innovations, and happenings in the auto industry. The intent is to keep our…

Success in the age of DEI

Anthony Dsouza of Ipsos India: The real roots of success – Family, grit and a little luck