automotive

A modern car interior with a digital cockpit shows a driver interacting with a touchscreen while navigating through busy city traffic.
automotive Publication

The New Automotive Currency: Connected and Digital

This article explores how technology is transforming India’s car-buying journey, shifting consumer focus from traditional factors like mileage and performance to connected features, digital experiences, and software-driven value that enhance convenience, safety, and overall ownership experience.
Beyond the Badge: The Rise and Fall of Model Brands
automotive Publication

Beyond the Badge: The Rise and Fall of Model Brands

This article is part of a thought leadership series by the Ipsos Auto sector expert group. This team of experts in the automotive sector join forces to share their unique perspectives and insights about the latest trends, innovations, and happenings in the auto industry. The intent is to keep our clients informed and up-to-date through the lens of research
The Connected Car Revolution
automotive Publication

The Connected Car Revolution

This article is part of a thought leadership series by the Ipsos Auto sector expert group. This team of experts in the automotive sector join forces to share their unique perspectives and insights about the latest trends, innovations, and happenings in the auto industry. The intent is to keep our clients informed and up-to-date through the lens of research.
ROLE OF USER EXPERIENCE (UX) AMIDST 'SCREENIFICATION' IN AUTOMOBILES
automotive Publication

ROLE OF USER EXPERIENCE (UX) AMIDST 'SCREENIFICATION' IN AUTOMOBILES

This article is part of a thought leadership series by the Ipsos Auto sector expert group. This team of experts in the automotive sector join forces to share their unique perspectives and insights about the latest trends, innovations, and happenings in the auto industry. The intent is to keep our clients informed and up-to-date through the lens of research.
India's Multi-Fuel Journey Towards Sustainable Mobility and Energy Independence
automotive Publication

India's Multi-Fuel Journey Towards Sustainable Mobility and Energy Independence

This article is part of a thought leadership series by the Ipsos Auto sector expert group. This team of experts in the automotive sector join forces to share their unique perspectives and insights about the latest trends, innovations, and happenings in the auto industry. The intent is to keep our clients informed and up-to-date through the lens of research.
India's Automotive Industry at the Crossroads of Nationalism and Globalization
automotive Publication

India's Automotive Industry at the Crossroads of Nationalism and Globalization

This article is part of a thought leadership series by the Ipsos Auto sector expert group. This team of experts in the automotive sector join forces to share their unique perspectives and insights about the latest trends, innovations, and happenings in the auto industry. The intent is to keep our clients informed and up-to-date through the lens of research.
Beyond Commute- Empowering people via Last Mile Mobility
automotive Publication

Beyond Commute- Empowering people via Last Mile Mobility

This article is part of a thought leadership series by the Ipsos Auto sector expert group. This team of experts in the automotive sector join forces to share their unique perspectives and insights about the latest trends, innovations, and happenings in the auto industry. The intent is to keep our clients informed and up-to-date through the lens of research.
Reimagining Vehicles Beyond Mobility Solutions
automotive Publication

Reimagining Vehicles Beyond Mobility Solutions

This article is part of a thought leadership series by the Ipsos Auto sector expert group. This team of experts in the automotive sector join forces to share their unique perspectives and insights about the latest trends, innovations, and happenings in the auto industry. The intent is to keep our clients informed and up-to-date through the lens of research.
Navigating the Shifting Terrain: Innovation Strategies for OEM Success in India's Dynamic Car Market
automotive Publication

Navigating the Shifting Terrain: Innovation Strategies for OEM Success in India's Dynamic Car Market

This article is part of a thought leadership series by the Ipsos Auto sector expert group. This team of experts in the automotive sector join forces to share their unique perspectives and insights about the latest trends, innovations, and happenings in the auto industry. The intent is to keep our clients informed and up-to-date through the lens of research.
Bharat Mobility Auto Expo 2025: From A Researcher’s Eye
automotive Publication

Bharat Mobility Auto Expo 2025: From A Researcher’s Eye

This article is part of a thought leadership series by the Ipsos Auto sector expert group. This team of experts in the automotive sector join forces to share their unique perspectives and insights about the latest trends, innovations, and happenings in the auto industry. The intent is to keep our clients informed and up-to-date through the lens of research.
10 - 18 of 41 items