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Consumer insights

FIFA World Cup 2026
Sports Survey

FIFA World Cup 2026: A Global Spectacle Ignites Indian Fandom Despite Distance and Disruption Concerns

Ipsos Survey reveals 59% of Indians plan to watch the tournament, strong backing for Argentina, and high anticipation shaped by iconic players, late-night viewing, and weather uncertainties
Ipsos What Worries the World
What Worries the World Survey

Optimism Soars in India, Up 7% in January 2026

Indians are increasingly confident while most of the world continues to feel their countries are on the wrong track, according to Ipsos.
Shopper insights
Shopper Press release

From Need to Crave: Ipsos Decodes the Role of Brand in Shopper Decisions

Across this spectrum of categories, understanding consumer motivations for purchase offers valuable direction for marketers. These insights highlight the key drivers shaping purchase decisions and enable brands to consciously reorient their marketing strategies and campaigns, grounded in a deeper understanding of how and why consumers choose.
Cloud Dancer
Consumer insights Publication

Pantone’s 2026 COTY Rooted in Holistic Healing

Pantone 11-4201 Cloud Dancer — a billowy, weightless white that evokes clarity of mind, serenity, and a desire for emotional reset.
Ipsos Predictions 2026
Consumer insights Survey

Indians Bullish on 2026, to prioritize Family, Wellbeing and Personal Transformation

Optimism around Argentina’s FIFA World Cup prospects, global economic recovery and an end to the Ukraine war shape expectations.
Is life getting better
Global Advisor Survey

Ipsos Global Study Reveals Strong Nostalgia Worldwide

Many Believe Life Was Better in 1975 Than in 2025
Mood upbeat of Indians
What Worries the World Survey

Public perception about India’s future further boosts in October

Ipsos What Worries the World Global Survey
What Worries the World - September
What Worries the World Survey

Global sentiment remains downbeat; Asia Pacific defies the trend

Ipsos What Worries the World September India Report 2025
Diwali gift being given; very festive ambience
INDIAN CONSUMER MARKET Survey

Urban India Abuzz with Festival Shopping Excitement

Ipsos IndiaBus Festival Shopping Survey 2025. Instore still the most preferred shopping format.
Ipsos Health Service Report 2025
Healthcare Survey

13% awareness of GLP1 drugs among Indians

US tops in highest awareness of GLP1 drugs – Ipsos Health Service Report 2025
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