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A visual showing the shift from SEO to GEO, highlighting the move from search optimization to location-based targeting.

automotive Publication

SEO Got Us Found. GEO Gets Us Recommended.

The article explains the shift from SEO to GEO, where brands must focus on being recommended by AI as consumer decisions become increasingly AI-driven. It emphasizes the need to build strong digital credibility and influence AI-generated recommendations across platforms.

17.08.26

What Worries the World Survey

Global sentiment remains downbeat; Asia Pacific defies the trend

Ipsos What Worries the World September India Report 2025

29.10.25

Diwali gift being given; very festive ambience

INDIAN CONSUMER MARKET Survey

Urban India Abuzz with Festival Shopping Excitement

Ipsos IndiaBus Festival Shopping Survey 2025. Instore still the most preferred shopping format.

21.10.25

Healthcare Survey

13% awareness of GLP1 drugs among Indians

US tops in highest awareness of GLP1 drugs – Ipsos Health Service Report 2025

21.10.25

Consumer insights Survey

Hope around war in Ukraine ending in 2025 surges among Indians compared to 6 months ago: Ipsos Global attitudes to war in Ukraine

Citizens in 28 of 30 markets more optimistic of Ukraine war ending in 2025, versus 6 months ago

Indians and global citizens against their country being militarily involved in the conflict

23.05.25

Ipsos Synthesio Express Insights delivery

Social Listening News

Ipsos Synthesio launches Express Insights delivery

Ipsos Synthesio is a pioneer in social listening and global leader in AI-enabled consumer intelligence.

16.05.25

What Worries the World Survey

Optimism axis lies with handful of global south nations; majority of global citizens pessimistic about the future: Ipsos What Worries the World

The survey also ranks issues facing every nation. And Indians continued to be concerned about inflation and unemployment the most. And were least worried about Covid19, social programmes and military conflicts.

08.04.25

Happiness Survey

In the oyster of happiness – Ipsos annual Happiness Monitor reveals what makes Indians happy – on International Day of Happiness 2025

March 20th marks the International Day of Happiness when citizens across the world celebrate happiness as the fundamental human goal. And to make happiness all pervasive, this year’s theme is about fostering the spirit of, Caring and Sharing. And to see how India is doing on happiness and has done in the last one year, we aggregated the happiness scores for the past one year.

21.03.25