Consumer insights

Most urban citizens across demographics prefer instore shopping, except SEC A which prefers a combo of online and instore mode

Citizens in the west zone (88%) & tier 1 (85%) cities are the happiest; the East Zone has seen a major drop in happiness due to unrest in Kolkata and Manipur & vagaries of weather

Worry around unemployment (-6%) and inflation (-7%) recedes

One-size-fits-all may not work for brands and could lead to missing business opportunities

India tops global countries with 77% citizens satisfied with the ability of law enforcers in stopping violent crimes from happening

Citizens of tier1, east, north and west zone, full time parents & homemakers, 45+ age group & with low education emerge happiest

Worry around inflation and unemployment recedes for urban Indians

Consumer sentiment significantly drops for the economy and jobs

Political parties and politicians rank lowest on trust