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Consumer insights

Sports Survey

FIFA World Cup 2026: A Global Spectacle Ignites Indian Fandom Despite Distance and Disruption Concerns

Ipsos Survey reveals 59% of Indians plan to watch the tournament, strong backing for Argentina, and high anticipation shaped by iconic players, late-night viewing, and weather uncertainties

11.06.26

What Worries the World Survey

67% Indians believe India is moving in the right direction; India placed 2nd in optimism across 29 markets in August 2024: Ipsos What Worries the World

Worry around unemployment (-6%) and inflation (-7%) recedes

06.09.24

Generations Survey

Low awareness among Indians about generations’ labels & their own cohort: Ipsos Generations Report 2024

One-size-fits-all may not work for brands and could lead to missing business opportunities

06.09.24

Crime, Justice, Police Survey

Bigger expectation from govt in creating jobs and boosting economy than stopping and reducing crime - Ipsos Global Advisor Attitudes on Crime & Law Enforcement

India tops global countries with 77% citizens satisfied with the ability of law enforcers in stopping violent crimes from happening

15.07.24

Happiness Survey

Happiness levels remain high in June 2024 with 77% citizens claiming to be happy, like in previous month: Ipsos IndiaBus Happiness Monitor

Citizens of tier1, east, north and west zone, full time parents & homemakers, 45+ age group & with low education emerge happiest

08.07.24

What Worries the World Survey

India emerges among top 3 most optimistic markets; most global citizens on the contrary are pessimistic about the future: Ipsos What Worries the World Global Survey, June 2024 Report

Worry around inflation and unemployment recedes for urban Indians

03.07.24

Consumer Confidence Survey

Consumer sentiment dips in June, yet India holds onto highest national index score: LSEG-Ipsos PCSI June 2024

Consumer sentiment significantly drops for the economy and jobs

30.06.24

Ipsos IndiaBus Survey

Defence Forces (army, navy & air force), PM of Country, RBI, Supreme Court of India and Election Commission emerge most trusted Institutions - Ipsos IndiaBus Most Trusted Institutions 2024

Political parties and politicians rank lowest on trust

24.06.24

Ipsos IndiaBus Survey

Slight dip in May 2024, yet Mr. Modi gets a high approval rating of 70%, showing citizens rate him high on performance as PM: Ipsos IndiaBus PM’s Approval Rating

Citizens of north zone (86%), tier1 (85%) and east zone (83%) give Mr. Modi a distinction in performance as PM

11.06.24

Artificial Intelligence Survey

Indians perceive artificial intelligence more a boon than bane, yet tread with prudence in AI adoption: Ipsos AI Monitor 2024

An Ipsos global advisor 32 country study

11.06.24

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