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Consumer insights

A visual showing the shift from SEO to GEO, highlighting the move from search optimization to location-based targeting.

automotive Publication

SEO Got Us Found. GEO Gets Us Recommended.

The article explains the shift from SEO to GEO, where brands must focus on being recommended by AI as consumer decisions become increasingly AI-driven. It emphasizes the need to build strong digital credibility and influence AI-generated recommendations across platforms.

17.08.26

Ipsos Global Trends 2024 - Understanding Asia

Global Trends Survey

Asia Pacific open to digital and reform transformation, but concerned about pace of change: can business and government leaders guide the change revolution? Ipsos Understanding Asia

The report leverages data released from the 8th edition of Ipsos’ Global Trends report, titled "In search of a new consensus: from tension to intention". Ipsos’ Global Trends report – is the largest public survey in its history, with 50,000 people interviewed across 50 markets.

13.11.24

Shopper Survey

3 in 4 tier3 citizens prefer instore shopping: Ipsos IndiaBus Shopping Fiesta Survey

Most urban citizens across demographics prefer instore shopping, except SEC A which prefers a combo of online and instore mode

18.10.24

Happiness Survey

2 in 3 Indians claim to be happy in August 2024, despite a significant drop in happiness levels for 2 months consecutively: Ipsos IndiaBus Happiness Monitor

Citizens in the west zone (88%) & tier 1 (85%) cities are the happiest; the East Zone has seen a major drop in happiness due to unrest in Kolkata and Manipur & vagaries of weather

10.09.24