Consumer insights

March 20th marks the International Day of Happiness when citizens across the world celebrate happiness as the fundamental human goal. And to make happiness all pervasive, this year’s theme is about fostering the spirit of, Caring and Sharing. And to see how India is doing on happiness and has done in the last one year, we aggregated the happiness scores for the past one year.

Regional approval rating differences widening – esp. between north and south

The Ipsos Love Life Satisfaction 2025 - a 30-country global survey among 23,765 adults, to mark Valentine's Day.

The report leverages data released from the 8th edition of Ipsos’ Global Trends report, titled "In search of a new consensus: from tension to intention". Ipsos’ Global Trends report – is the largest public survey in its history, with 50,000 people interviewed across 50 markets.

Most urban citizens across demographics prefer instore shopping, except SEC A which prefers a combo of online and instore mode

Citizens in the west zone (88%) & tier 1 (85%) cities are the happiest; the East Zone has seen a major drop in happiness due to unrest in Kolkata and Manipur & vagaries of weather

Worry around unemployment (-6%) and inflation (-7%) recedes

One-size-fits-all may not work for brands and could lead to missing business opportunities

India tops global countries with 77% citizens satisfied with the ability of law enforcers in stopping violent crimes from happening