Consumption

Apparels, sweets & snacks, prayer ritual materials, home décor items, dry fruits & chocolates, firecrackers, jewellery, consumer durables etc. top their shopping lists in the festival season

Generational differences (and indeed similarities) help us to understand what is going on now – and shine a light on how change happens in our markets, unlocking our ability to plan for the future.

Sentiment up for personal finances, investments and jobs. Sentiment down for the economy

Ipsos Essentials, April 2023 wave, the monthly comprehensive syndicated survey that monitors how people across the globe navigate the new rules of engagement and the resulting impact on their state of mind, state of wallet and future intentions.

7 in 10 urban Indians perceive businesses making excessive profits top cause of rising prices: Ipsos Global Inflation Monitor November 2022;
Urban Indians bracing for a tougher 2023 in short and long term due to Inflation;
2 in 3 urban Indians likely to scout for a new job with a different employer in 2023

Consumer Confidence weakens for urban Indians in November: Refinitiv-Ipsos monthly India PCSI;
Sentiment down for investments for the future, personal finances and economy; minor uptick in sentiment seen for jobs

Personal finances and investments see a healthy rebound

69% Indian citizens excited about splurging this festival season: Ipsos IndiaBus Festival Outlook 2022;
1 in 2 will spend more, over last year

Consumer Sentiment shows minor decline in August 2022: Refinitiv-Ipsos monthly India PCSI ;
Sentiment up for investments and personal finances; down for jobs and economy