Customer Insights

Fake News, cybercrime & identity theft, emerge top concerns of social media usage – Ipsos IndiaBus Survey ;
Citizens, media, govt, law enforcers, messaging companies can stop fake news from flaring

Unemployment No.1 worry of Urban Indians for 11 months consecutively: Ipsos What Worries the World Survey;
Inflation top global worry for 5 months consistently;
India slips to 3rd spot in optimism, overtaken by Indonesia in 2nd spot, though bucks global trend of pessimism

Defence Forces, RBI & PM of India, Most Trusted Institutions – Ipsos Trust in Institutions IndiaBus Survey

8 in 10 working Indian adults excited about being back in office – Ipsos IndiaBus Survey on Work Modes; Easing of restrictions, vaccinations and cautious opening of offices with covid protocols have led to employees going back to offices

Insights from social data reveal how the internet really feels about the explosion of celebrity-owned brands.

6 in 10 Indians say Virtual Education was ineffective: Ipsos IndiaBus Virtual Education Survey
Ipsos pan India survey shows virtual education did not work, though it saved academic years

Consumer sentiment dips in July: Refinitiv-Ipsos monthly India PCSI;
Sentiment down for personal finances, investments, jobs & economy

Some of the most special episodes within the Ipsos Views series are those that feature our Global CEO, Ben Page. Listen to Ben discussing the social and commercial trends re-shaping our world, and hear him explain how to make sense of the gaps between how people answer surveys and how they behave in real life.

Enabling qualitative insights at scale