Customer Insights

1 in 2 urban Indians pronounce 2022 a bad year for them & their family;
82% Indians fear parts of the country will become unlivable due to an extreme weather event;
71% urban Indians expect higher inflation in 2023; 65% expect war in Ukraine to end in 2023 (highest globally);
70% urban Indians predict no further Covid 19 lockdowns within the country;
Survey predicts about macro issues of Economy, World Security, Environment, Society & Technology

Inclusivity, climate change, broken-system sentiment… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos around the world.

7 in 10 urban Indians perceive businesses making excessive profits top cause of rising prices: Ipsos Global Inflation Monitor November 2022;
Urban Indians bracing for a tougher 2023 in short and long term due to Inflation;
2 in 3 urban Indians likely to scout for a new job with a different employer in 2023

Designing customer experiences that drive business success

3 in 4 urban Indian soccer enthusiasts intend watching the FIFA World Cup 2022 (they are aware of FIFA & follow soccer) - Ipsos global attitudes towards the FIFA World Cup 2022 in Qatar;
FIFA World Cup 2022 kicks off in Qatar from November 20th to 18th December

In conversation with Prasad Sangameshwaran, editor, ETBrandEquity.com.

In this episode, you can hear our Global CEO Ben Page, and our Trends & Foresight Engagement Manager Rob Gear (both ably assisted by some voices from 1966) explain why and how we should take a different approach to facing an uncertain future.

69% Indian citizens excited about splurging this festival season: Ipsos IndiaBus Festival Outlook 2022;
1 in 2 will spend more, over last year

Manageable now; harder times predicted ahead: Ipsos Inflation Monitor 2022 ;
2 in 3 urban Indians optimistic of improved standard of living & incomes, even in tough times ;
Urban Indians to cutback on discretionary spends if going gets tough