Trends & perspectives

Ipsos interviewed 24,269 people online between December 20, 2024 and January 3, 2025 in 30 countries

In this inaugural issue of the Ipsos Housing Monitor, 23 of 30 markets & most global citizens say their housing is on wrong track.

Ideal home for Indians: INNER CITY, DETACHED HOME

48% Indians say rising housing prices is a good thing; 6 in 10 Indians aspire to own their own home; 58% renters want to own a home.

High taxes, high interest rates and high property prices pose biggest challenges in housing

Ipsos Shopper Insights team identifies top 10 trends in online shopping, covering both e-commerce and q-commerce through a comprehensive survey of primary and secondary research. So, what are the opportunities and challenges in online shopping? Read on

AI, Business Outcomes, and Gen Z Workforce Leading Transformation

This third edition of “The State of Digital Marketing in India 2024–25” provides essential insights into current trends, growth drivers, and key challenges shaping this vibrant sector.

The platform for direct video access to real consumers via large Crownit platform, providing clients DIY flexibility to commission consumer interactions anywhere, anytime in India, from laptop or smartphone

Axis shifts to Asia Pacific for best education centres including India
73% citizens want social media banned for children aged under 14 years, both inside and outside of schools
1 in 2 citizens want smartphones banned in schools
Inadequate teacher training, unequal access to education and security & safety, biggest challenges in education system

Citizens feeling the pinch around daily spends, savings and investments.

Ipsos’ What Worries the World survey tracks public opinion on the most important social and political issues across 29 countries today, drawing on over ten years of data to place the latest scores in context.