Trends & perspectives

The beauty category is evolving from a space of enhancement to one of engagement, care, and identity.

Powered by expert analysis and data-driven insights, our annual Year in Review report looks back at the key events, shifts and challenges of 2025 and reflects on what this tells us about the year to come.

Ipsos IndiaBus Festival Shopping Survey 2025. Instore still the most preferred shopping format.

Regional approval rating differences widening – esp. between north and south

Ipsos interviewed 24,269 people online between December 20, 2024 and January 3, 2025 in 30 countries

In this inaugural issue of the Ipsos Housing Monitor, 23 of 30 markets & most global citizens say their housing is on wrong track.

Ideal home for Indians: INNER CITY, DETACHED HOME

48% Indians say rising housing prices is a good thing; 6 in 10 Indians aspire to own their own home; 58% renters want to own a home.

High taxes, high interest rates and high property prices pose biggest challenges in housing

Ipsos Shopper Insights team identifies top 10 trends in online shopping, covering both e-commerce and q-commerce through a comprehensive survey of primary and secondary research. So, what are the opportunities and challenges in online shopping? Read on

AI, Business Outcomes, and Gen Z Workforce Leading Transformation

This third edition of “The State of Digital Marketing in India 2024–25” provides essential insights into current trends, growth drivers, and key challenges shaping this vibrant sector.