Trends & perspectives

This third edition of “The State of Digital Marketing in India 2024–25” provides essential insights into current trends, growth drivers, and key challenges shaping this vibrant sector.

The platform for direct video access to real consumers via large Crownit platform, providing clients DIY flexibility to commission consumer interactions anywhere, anytime in India, from laptop or smartphone

Axis shifts to Asia Pacific for best education centres including India
73% citizens want social media banned for children aged under 14 years, both inside and outside of schools
1 in 2 citizens want smartphones banned in schools
Inadequate teacher training, unequal access to education and security & safety, biggest challenges in education system

Citizens feeling the pinch around daily spends, savings and investments.

Ipsos’ What Worries the World survey tracks public opinion on the most important social and political issues across 29 countries today, drawing on over ten years of data to place the latest scores in context.

56% respondents advocate sharing of equal cost between bride and groom to fund weddings; 1 in 2 believe wedding cost should not put undue pressure

The report encompasses estimates and forecasts of digital advertising spend in India, highlighting growth drivers and trends shaping the digital marketing landscape.

Tier1 town residents happiest at 86%

A 31country study covering an international sample of 22,816 adults.