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Trends & perspectives

Ipsos World Refugee Day Survey
World Refugee Day Survey

Conflict Abroad, Caution at Home: Indians Back Rule-Based Support for Refugees, But Remain Deeply Sceptical of Refugee Claims

Ipsos World Refugee Day 2026 Survey finds Indians favour policy-led support for those displaced by the Iran-Lebanon conflict, want international organisations to shoulder refugee funding, and question the authenticity of many refugee claims
Ipsos IndiaBus Views on Wedding
Wedding Survey

7 in 10 urban Indians believe we spend too much on weddings – Ipsos IndiaBus Views on Wedding Study

56% respondents advocate sharing of equal cost between bride and groom to fund weddings; 1 in 2 believe wedding cost should not put undue pressure
Digital Marketing Whitepaper
Digital Publication

The state of digital marketing: ETBrand Equity and Ipsos special report

The report encompasses estimates and forecasts of digital advertising spend in India, highlighting growth drivers and trends shaping the digital marketing landscape.
Ipsos IndiaBus Happiness Monitor
Happiness Survey

3 in 4 urban Indians are happy in Nov 2023; a 4% increase from last month: Ipsos IndiaBus Happiness Monitor

Tier1 town residents happiest at 86%
Ipsos Global Trustworthiness Indexust
Trust in Professions Survey

Teachers, members of the armed forces and doctors emerge most trustworthy – Ipsos Global Trustworthiness Index 2023

A 31country study covering an international sample of 22,816 adults.

IAH, Bengaluru
Society Survey

Consumer is driving brand narrative - a communion of marketers & Ipsos experts deliberated on new thinking around consumers for brand advocacy and consumption – Ipsos After Hours

Ipsos India unveiled its new offerings and thinking to Bengaluru clients at Ipsos After Hours, a semi formal physical event in the cool setting of Shakesbierre, loaded with presentations, panel discussion and immersive experience zones.
Refinitiv-Ipsos PCSI India
Consumer Sentiment Survey

Consumer Confidence shows marginal recovery in July 2023 – Refinitiv-Ipsos PCSI - India

Sentiment up for personal finances, investments and jobs. Sentiment down for the economy
Ipsos After Hours
Brands Survey

Ipsos India unveils its marquee Brand Success Framework & Global Trends 2023

New thinking by Ipsos
Ipsos Equality Survey 2023
Indian Women Survey

Women and people with physical disabilities treated most unequal in India: Ipsos Equalities Index

Ipsos unveils maiden survey on Equalities, a 33-country global survey
Ipsos Happiness Monitor
Happiness Survey

Minor dip in happiness in June 2023 – Ipsos IndiaBus Happiness Monitor

Happiness depletes across most factors for urban Indians – family, health, friends, work etc.
A pan India (covering 16 cities) monthly survey that captures happiness across key areas
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