Trends & perspectives


Society Survey

Consumer is driving brand narrative - a communion of marketers & Ipsos experts deliberated on new thinking around consumers for brand advocacy and consumption – Ipsos After Hours

Ipsos India unveiled its new offerings and thinking to Bengaluru clients at Ipsos After Hours, a semi formal physical event in the cool setting of Shakesbierre, loaded with presentations, panel discussion and immersive experience zones.

Consumer Confidence shows marginal recovery in July 2023 – Refinitiv-Ipsos PCSI - India

Sentiment up for personal finances, investments and jobs. Sentiment down for the economy
Indian Women Survey

Women and people with physical disabilities treated most unequal in India: Ipsos Equalities Index

Ipsos unveils maiden survey on Equalities, a 33-country global survey
Happiness Survey

Minor dip in happiness in June 2023 – Ipsos IndiaBus Happiness Monitor

Happiness depletes across most factors for urban Indians – family, health, friends, work etc.
A pan India (covering 16 cities) monthly survey that captures happiness across key areas
Trends & perspectives Publication

82% APAC consumers agree 'I need to do more to look after my mental well-being'

Mental health is as much of a priority as physical health. Look for
ways to support both.
Trends & perspectives Publication

85% APAC consumers agree ' I would like more control over decisions about my health'

While there is a widespread belief in the power of science to solve major health problems, people still want to retain control
Trends & perspectives Publication

74% APAC citizens wish they could slow down the pace of their life

Busy, stressful lives mean that people need time out