Trends & perspectives

First-time workplace cohort insights highlight evolving employee attitudes, while India retains a young consuming class advantage

India displays highest confidence in April 2026

Ipsos data reveals US-Iran conflict is sending shockwaves across the region

Industry Records Sustained CAGR of 6.5% Over Six Years
• Women direct sellers increase from 44% to 48% of the total direct selling workforce
• Northern region leads with 27.6% share in gross sales, followed by West at 25.5%
• Wellness products dominate sales; cosmetics and personal care remain second-largest segment
• Maharashtra records the highest state-wise contribution with 15.3% share in gross sales

9 in 10 Indians plan to tighten spending amid inflation fears; households prioritise essentials, value and fuel-efficient choices
These early trends serve as important signals for marketers navigating consumer behaviour during periods of global uncertainty.

Ipsos launches Consumer Pulse to decode shifting sentiment and guide brands through the uncertainty in the middle east

Ipsos 29 market International Women’s Day Report

The survey reflects gaps in emotional connection & fulfilment

2025, 2026, Predictions … Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world.

The Ipsos Predictions Survey 2026 finds 71%, on average across 30 countries, think things will look up next year but people are split on whether the worldwide economy will be stronger (49%) or not (51%).