Trends & perspectives


Society Survey

Consumer is driving brand narrative - a communion of marketers & Ipsos experts deliberated on new thinking around consumers for brand advocacy and consumption – Ipsos After Hours

Ipsos India unveiled its new offerings and thinking to Bengaluru clients at Ipsos After Hours, a semi formal physical event in the cool setting of Shakesbierre, loaded with presentations, panel discussion and immersive experience zones.

Consumer Confidence shows marginal recovery in July 2023 – Refinitiv-Ipsos PCSI - India

Sentiment up for personal finances, investments and jobs. Sentiment down for the economy
Indian Women Survey

Women and people with physical disabilities treated most unequal in India: Ipsos Equalities Index

Ipsos unveils maiden survey on Equalities, a 33-country global survey
Happiness Survey

Minor dip in happiness in June 2023 – Ipsos IndiaBus Happiness Monitor

Happiness depletes across most factors for urban Indians – family, health, friends, work etc.
A pan India (covering 16 cities) monthly survey that captures happiness across key areas

About IndiaBus

An omnibus solution that lets you feel the pulse of urban Indian consumers providing speed and geographical coverage at fraction of the cost of custom research.
Beauty Publication

The Beauty Triangle

The role of beauty for women in China, Korea and Japan.
COVID-19 Publication

A vague sense of foreboding:

An analysis of social conversations on Coronavirus in India -
By Geeta Lobo, Lead Social Intelligence & Analytics, Ipsos in India
Trends & perspectives Publication

Global Trends 2020: Understanding Complexity

Global Trends 2020: Understanding Complexity provides a single-source dataset of over 200 questions Ipsos asked of people in 33 markets, on global opinions, attitudes and behaviours around brands, technology, society, consumerism and much more, and combines it with expert analysis by trend specialists.