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News & Polls

Ipsos Perils of Perception: climate change

Around the world people say they understand what actions they need to take to combat climate change, but do they really? The latest Perils of Perception study by Ipsos looks at how the general public in 30 markets around the world perceive environmental action. We ask them what they might do in their own lives to tackle climate change, and compare the answers to the (sometimes confusing) scientific truth
17 April 2021
Expectations about when life will return to pre-COVID normal vary widely across the world

Almost half of adults say their mental health has worsened during the pandemic, but nearly one quarter say it improved since the beginning of 2021
12 April 2021
Most believe income and wealth inequality to be the most serious form of inequality in their country

An online study by Ipsos, conducted across 28 countries has found that, when asked about a range of different inequalities, 60% said that inequalities in income and wealth are among the most serious types of inequality affecting their country.
26 March 2021
Income and wealth disparities perceived as the most serious form of inequality

An online study by Ipsos, conducted across 28 countries in partnership with Kings College London’s Policy Institute has found that, when asked about a range of different inequalities, 60% said that inequalities in income and wealth are among the most serious types of inequality affecting their country.
26 March 2021
What Worries the World – March 2021

“What Worries the World?”: One year on, COVID-19 remains the greatest global concern.
24 March 2021
Corporate

PRESS RELEASE: Ipsos Expands its Research and Evaluation for Development in Sub-Saharan Africa

Johannesburg, South Africa, March 16, 2021 —– Ipsos is pleased to announce that Melissa Baker has joined Ipsos as CEO for Public Affairs, Sub-Saharan Africa and MENA. Melissa brings new thinking and leadership to the extensive portfolio of evaluative and formative work that Ipsos conducts for development organizations across the region. The announcement was made by Clive Little, CEO with Ipsos in Sub-Saharan Africa, and Darrell Bricker, CEO, Ipsos Public Affairs.
19 March 2021
Global consumer confidence getting closer to pre-pandemic level

No significant month-on-month drop in consumer sentiment recorded in any market
17 March 2021
Consumer & Shopper

Top 100 Most Loved Brands by Women in Kenya

We have known that women play a central role in decision-making in the household (69% playing a critical role in the purchase of products or services used in their households). In addition, in Kenya, the percentage of female-headed households is bigger than in other nearby markets. Close to 40% of HH are female-headed. Meanwhile, 58% are working whilst 11% are currently unemployed and looking for work.
8 March 2021
COVID-19 one year on: Global public loses confidence in institutions

Tracking survey data shows who gained and lost with the public over the past year.
5 March 2021
The impact of race, ethnicity, and national origin on opportunities: Perceptions and personal experience

Survey for the World Economic Forum explores how much access to employment, education, housing, and social services is influenced by ethnicity and national origin across 27 countries
26 February 2021