A decade of CSR in Kenya Secondary Schools
There is minimal understanding as well as the use of research in Africa despite the critical importance of market research. The subject has remained a mystery to many as they don’t understand what the discipline is all about and the various processes within it and its application. The Research Clubs of Africa (RCA ) is a program that was initiated by Ipsos Limited in 2007 to build high school students’ capacity to undertake on market research, in recognition of the current low understanding and use of research in Africa, despite its importance. The Main focus of RCA is to demystify market and social research at an early age.
Sub-Saharan middle class: +$400 Million total disposable spending power per day
Information about the middle-class population in Sub-Saharan Africa has been scant and as the South African economy flat-lines, many companies realise expanding further north is essential to growth. The African Lions study has brought a market which represents spending power of over $400M per day and will make a huge contribution towards the understanding of the consumer landscape of our continent.
Ipsos’ most recent opinion poll
Despite earlier statements by the NASA leadership to the contrary, late on Friday, 18 August (one week after IEBC Chairman Wafula Chebukati declared Uhuru Kenyatta and William Ruto had been re-elected as president and deputy-president, respectively), a petition was filed with the Supreme Court challenging this.
Presidential race now close enough for voter turnout to make the difference
Currently, more than nine-in-ten (93%, with nearly identical partisan figures) claim to be registered voters (though the fact that not all could name their polling station likewise raises a question about the reliability of these figures).