[Taking Responsibility] The Ipsos Foundation Flagship Project - Solace - is well underway

Update on our global CSR project.

International Women’s Day: Global Misperceptions of Equality and the Need to Press for Progress

To mark International Women’s Day, and in the wake of the #metoo campaign, a new global study by Ipsos in collaboration with International Women’s Day across 27 countries highlights the level of concern people around the world have about a number of equality issues.

Taking Responsibility - Ipsos Foundation Supports a Major Flagship Project in Kenya

2017: the best year for the Ipsos Foundation since its inception.

Personal hopes for 2018 and most serious current problem in your locality

While the vast majority of Kenyans hope for some sort of material advancement during the coming year, the specifics vary considerably, reflecting especially such factors as (a) current employment status and (b) age-grouping.

A decade of CSR in Kenya Secondary Schools

There is minimal understanding as well as the use of research in Africa despite the critical importance of market research. The subject has remained a mystery to many as they don’t understand what the discipline is all about and the various processes within it and its application. The Research Clubs of Africa (RCA ) is a program that was initiated by Ipsos Limited in 2007 to build high school students’ capacity to undertake on market research, in recognition of the current low understanding and use of research in Africa, despite its importance. The Main focus of RCA is to demystify market and social research at an early age.

2018 RCA Competitions

Sub-Saharan middle class: +$400 Million total disposable spending power per day

Information about the middle-class population in Sub-Saharan Africa has been scant and as the South African economy flat-lines, many companies realise expanding further north is essential to growth. The African Lions study has brought a market which represents spending power of over $400M per day and will make a huge contribution towards the understanding of the consumer landscape of our continent.

Ipsos’ most recent opinion poll

Despite earlier statements by the NASA leadership to the contrary, late on Friday, 18 August (one week after IEBC Chairman Wafula Chebukati declared Uhuru Kenyatta and William Ruto had been re-elected as president and deputy-president, respectively), a petition was filed with the Supreme Court challenging this.

Ipsos’ Pre-Election SPEC Survey

This is the 1st Media Release of Ipsos’ fourth national SPEC (Social, Political, Economic and Cultural) survey for 2017. Fieldwork was conducted between 22–30 of July. For this survey, an increased sample of 4,308 was used, covering all 47 counties.

Presidential race now close enough for voter turnout to make the difference

Currently, more than nine-in-ten (93%, with nearly identical partisan figures) claim to be registered voters (though the fact that not all could name their polling station likewise raises a question about the reliability of these figures).