Our misperceptions about crime and violence, sex, climate change, the economy and other key issues

Ipsos’ latest Perils of Perception study shows which key facts the online public across 37 countries get right about their society – and which they get wrong. Now in its fifth year, the survey aims to highlight how we’re wired to think in certain ways and how our environment influences our (mis)perceptions.

Foreign Countries and Kenya’s Development

While the President broke a record of sorts meeting three leaders in a span of one week, it will be the outcome of the meetings that Kenyans should be interested in…the meetings have presented Kenya with an opportunity to perhaps get the best from the antagonist ends that is [sic] the West and the East – with the US and UK as the epitome of Western influence. China represents the East.

Awareness of Current Corruption Scandals

This report is the result of Ipsos’ 2nd Quarter national SPEC household survey conducted between 25th July and 2nd August, 2018. The survey covered a broad range of economic, political and other subjects in addition to the main focus included here: the governance issue of corruption. While much of the data relates to issues and events that continue to unfold, the recent intense media and public attention on corruption exposures and investigations suggests the utility of releasing these results first.

[Taking Responsibility] The Ipsos Foundation Flagship Project - Solace - is well underway

Update on our global CSR project.

International Women’s Day: Global Misperceptions of Equality and the Need to Press for Progress

To mark International Women’s Day, and in the wake of the #metoo campaign, a new global study by Ipsos in collaboration with International Women’s Day across 27 countries highlights the level of concern people around the world have about a number of equality issues.

Taking Responsibility - Ipsos Foundation Supports a Major Flagship Project in Kenya

2017: the best year for the Ipsos Foundation since its inception.

Personal hopes for 2018 and most serious current problem in your locality

While the vast majority of Kenyans hope for some sort of material advancement during the coming year, the specifics vary considerably, reflecting especially such factors as (a) current employment status and (b) age-grouping.

A decade of CSR in Kenya Secondary Schools

There is minimal understanding as well as the use of research in Africa despite the critical importance of market research. The subject has remained a mystery to many as they don’t understand what the discipline is all about and the various processes within it and its application. The Research Clubs of Africa (RCA ) is a program that was initiated by Ipsos Limited in 2007 to build high school students’ capacity to undertake on market research, in recognition of the current low understanding and use of research in Africa, despite its importance. The Main focus of RCA is to demystify market and social research at an early age.

2018 RCA Competitions

Sub-Saharan middle class: +$400 Million total disposable spending power per day

Information about the middle-class population in Sub-Saharan Africa has been scant and as the South African economy flat-lines, many companies realise expanding further north is essential to growth. The African Lions study has brought a market which represents spending power of over $400M per day and will make a huge contribution towards the understanding of the consumer landscape of our continent.