Innovation in challenging times: Research during COVID-19
Standfirst: Doing research during a crisis allows businesses to better predict and prepare for what to do next. The COVID-19 pandemic is an unprecedented event and created a world which is more complex and fluid than it was at the beginning of the year.
How can brands respond to the coronavirus crisis?
Since late January the coronavirus has dominated the news, certainly since it started spreading across many different parts of the world. This is creating a lot of uncertainty and having a big impact on people’s behaviour as the world is trying to contain the situation.
5 steps for developing an influencer marketing strategy with Lizzo
It’s the season of the Golden Globes, the Grammys, the Academy Awards, and more. With actors and musicians filling up the newsfeeds of billions worldwide, the awards season is a ripe opportunity for companies to invest in a strong influencer marketing strategy. Although influencer marketing campaigns have been shifting toward micro-influencers, the reach and impact of major celebrities cannot be ignored. Furthermore, many luxury brands continue to work exclusively with global figures. Today, we’re using social listening and audience analysis to look at the influencer marketing potential of two major female artists: Ariana Grande and Lizzo.