Insights Hub

All content

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  Mobile Publication

  Good news for brands - Mobile app ads drive impact

  Mobile apps have become an integral part of people's daily routines, with 92% of smartphone owners using apps.

  04.09.18
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  Corporate Publication

  Unlocking the Value of Reputation

  There is a link between trust, reputation and the benefit of the doubt; building trust gives companies an advantage in telling their story in times of crisis, marketing their product efficiently and turning stakeholders into advocates.

  04.09.18
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  Ipsos Update Publication

  Ipsos Update - September 2018

  Welcome to Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world. September’s edition features new papers on mystery shopping in the luxury industry, in-app advertising, and affluent travel, as well as case studies on social media data in India and current economic and demographic trends in Serbia.

  03.09.18
• Mystery Shopping Publication

  About mystery shopping

  Everything you need to know about mystery shopping.

  03.09.18
• Mystery Shopping Publication

  Mystery Shopping

  Offering an outstanding customer experience and delivering fully on your brand promise helps achieving profitable growth. An excellent Mystery Shopping program is your key to success.

  03.09.18

• Insights

  Our monthly newsletter will keep you informed on the latest insights, upcoming events, and other news. This way you’ll always be up to date.

  Subscribe

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  Holidays Survey

  A Way to Get Away

  Taking vacation is a way to get away for a few days from the fast-paced modern world. But do we take all vacation days available to us? Do we fully disconnect when we are away? A new Ipsos Global @dvisor poll reveals opinions of citizens in 27 countries around the world about taking time off.

  31.08.18
• Affluent Survey Survey

  Press release: Media prioritise change in the Middle East

  The fifth Affluent Survey Middle East, released by Ipsos on August 28th, revealed:
  
  • International media brands reach 99% of the Affluent in the Middle East
  • Media trust is low for national media brands
  • Social media growing in both size and stature
  • Rapid growth in personal tech
  • Middle Eastern millennials - the next generation of luxury buyers

  30.08.18
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  Economy Survey

  Global Consumer Confidence Reports in at 50.5

  August sees a 0.2-point decrease to 50.5 in the Global Consumer Confidence Index.

  27.08.18
• Generation Next Publication

  What you see ≠ what you get: Generation Z and their Perfection Paradox

  Marketing to generation Z

  27.08.18
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  Generation Next Publication

  How to reach generation Z? 2 tips to successfully tap into the selfie culture.

  Published in Adformatie on 27 august 2018.

  27.08.18
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  Footfall counters Publication

  Retail Performance

  To understand your consumers it is key to have an advanced retail strategy. Our data led approach to improve in store experiences provides you just that.

  14.08.18