Insights Hub

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  Mystery Shopping Publication

  Mystery Shopping in the Luxury Industry

  In this paper, three highly experienced mystery shopping experts share their knowledge and opinions on different aspects of mystery shopping in the luxury industry and how it is a vital ingredient in a holistic Customer Experience strategy.

  23.07.18
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  Mystery Shopping Publication

  How Mystery Shopping Drives Better Automotive CX Performance

  Changing Gear - What should an automotive mystery shopping programme focus on? What do car manufacturers and dealers want from a mystery shopping programme?

  19.07.18
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  Customer Relationship Publication

  Customer Centricity: from Stance to Reality

  More than ever, customers have a powerful influence on their relationship with brands. Their voice matters and they can have a strong impact on a brand’s behaviour.

  17.07.18
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  Audience Measurement Publication

  "Moodvertising" During the World Cup - second half

  Don’t just participate, go all the way!

  16.07.18
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  Healthcare Publication

  Changing healthcare requires more knowledge of the industry

  The healthcare industry faces a challenge. Demands from within society are getting bigger: lifestyles change, the population is aging, governments change policies, research expands and patients are more educated and empowered. There is a spike in demand, but the same quality and budgets are in place. This means that priorities in the industry must change.

  16.07.18

• Insights

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  Society Publication

  In AI We Trust? How AI Is Impacting the Financial Sector

  As buzz words go AI, or Artificial Intelligence, is one of the biggest. AI is creeping into our lives in ways we didn’t expect. But, do we trust it to perform when it comes to big decisions?

  13.07.18
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  Food & Beverage Survey

  10 trends which are reshaping the Food and Beverage market

  Discover the hottest trends in food and beverage for 2018, including natural & organic and reducing meat proteins.

  13.07.18
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  Generation Y Survey

  Generation Z – Beyond Binary: new insights into the next generation

  This report pulls together existing and new analysis, as well as brand new research on this latest generation, to provide a better understanding of the initial signals on how they will be different to, or the same as, previous generations.

  13.07.18
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  Brands Publication

  Viewability with Brand Impact

  In 2018, Digital has found itself under the spotlight. Having received its fair share of positive and negative press, some preach the power of targeting whilst others will remind you that there is a lack of proven viewability.

  11.07.18
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  Society Publication

  The Future of Mobility - Electrification

  The mobility is constantly changing and vehicles become less polluting. Electric vehicles have been known for a decade but they attract more and more consumers, due to a major concern regarding environment and the rise of gasoline price.

  05.07.18
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  Ipsos Update Publication

  Ipsos Update - July 2018

  Welcome to Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world. July’s edition features new papers on ethnography, audience measurement and food waste, as well as new global reports on the inclusiveness of nationalities and artificial intelligence.

  02.07.18