Neurosciences

A new survival strategy in an increasingly volatile world

Do you want to better evaluate your communication materials?

Young Talent MoAward winner, Pauline van der Wel, talking about Ipsos Neuroflash.

In this podcast episode, we hear more about consumer neuroscience research and where the industry is headed.

How to evoke an emotional response to leave strong branded memories. While we all know the importance of first impressions, this report highlights the significance of a good last impression.

We equiped football fans with the latest Shimmer Biometric technology to capture their emotional reactions to Super Bowl ads. Some of them which were loved the most, didn't score that well in terms of emotional pay off. How come?