Insights Hub

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  Ipsos Update Publication

  Ipsos Update - September 2022

  Ben Page opens this month’s edition of Ipsos Update with his reflections on a global environment of continued uncertainty. Between heatwaves and the continuing rise of inflation – a dark cloud overshadowing many of this month’s articles – consumer anxiety is evident.
  We also focus on creativity in advertising and learn how behavioural science can lead to more successful product testing, alongside new global surveys exploring the public’s views on the most trustworthy professions and the legal status of abortion.

  01.09.22
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  Ipsos Update Publication

  Ipsos Update - October 2022

  Sustainability, inflation, healthcare… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos around the world.

  01.09.22
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  Product Testing Publication

  We’re more than our senses: Taking product development to the next level

  The total product experience is driven by more than just sensory signals.

  01.09.22
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  Brands Publication

  Four ways to future-proof your brand during inflation

  We already said marketing investments are the way to go. Here’s four we recommend.
  
  

  16.08.22
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  Brands Publication

  MISFITS: How creativity in advertising sparks brand growth

  Creativity is often celebrated as the fuel of effective advertising, but it has a problem. It is an enigma of artistic work, with a range of definitions, wrapped in uncertainty, which often collides with marketers’ needs for stable returns from their advertising investments

  02.08.22

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  Ipsos Update Publication

  Ipsos Update – August 2022

  With recent record-high temperatures in Europe in mind, Ben Page introduces this month’s edition with reflections on whether the more urgent threat of inflation threatens to overshadow the global public’s concern about climate change. We explore this in more detail with articles on perceptions of inflation in the MENA region, and deep dives into concern about climate change in Switzerland and support for net zero policies in the UK. We also look at the perception of traditional and non-traditional media across the EU and how technology will influence the future of music.

  01.08.22
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  Social Media Publication

  What Consumers Are Saying About the Celebrity-Owned Cosmetics Market

  Insights from social data reveal how the internet really feels about the explosion of celebrity-owned brands.

  29.07.22
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  Data Science Publication

  Brand leaders share top tips for scaling social intelligence

  Synthesio expert shares social intelligence program best practices and mistakes to avoid.

  13.07.22
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  Communities Publication

  How humor can connect your ads with a Gen Z audience

  Humor in ads is great, but tone is critical! Revisit on demand our webinar exploring types of humor that resonates with a Gen Z audience.

  13.07.22
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  Innovation Publication

  Beyond the Hype: Innovation predictions in the era of Machine Learning

  Artificial intelligence (AI) has grown in popularity in recent years. Voice and facial recognition software is developed in all technical gadgets. In this context, we are also beginning to see how AI can also alter market research, resulting in faster, cheaper, and better results.

  05.07.22
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  Healthcare Publication

  Gene Therapies: The Moment of Truth

  Are physicians and patients ready?

  05.07.22