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Global Trends 2025
Global Trends

Global Optimism Declines According to Ipsos Global Trends 9th Edition

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  • Social Intelligence Publication

    Fashion Weeks: Has K-Pop stolen the shows?

    Four takeaways from Synthesio social data about 2022 global Fashion Weeks.
  • Metaverse Publication

    Welcome to the Metaverse

    What it is now, what it will become and how you can be a part of it
  • Reputation Publication

    ESG: The Corporate North Star

    The Purpose of purpose: having a clear vision about the kind of company you are is increasingly important in the ‘war for talent’, among generations who want to make a difference in their daily lives.
  • Publication

    Introduction to the Sixteenth sitting

    Some would think it an understatement to say that the latest Ipsos' Reputation Council sitting takes place against an uncertain global backdrop. We seem to be in a perfect storm of social, political, and economic upheaval – the war in Ukraine, supply chain bottlenecks feeding inflation, and the lingering impact of Covid-19 are but a few of the factors impacting the world.
  • Publication

    Crisis Management

    With such high expectations of businesses, there is much more room for perceived missteps and loud criticisms from various stakeholders.
  • Publication

    Social Media Conundrum

    Corporate communicators must determine whether the risks outweigh the rewards of communicating on social media.