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Global Trends 2025
Global Trends

Global Optimism Declines According to Ipsos Global Trends 9th Edition

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Discover how Ipsos uses AI to deliver insights for clients

Discover how Ipsos uses AI to deliver insights for clients

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Unlock Brand Success

Unlock Brand Success

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  • Ipsos Total Operations: Outsourcing data collection

    You may have your own ‘in-house’ data and analysis department but carrying out market research remains a time-consuming job all the same. What if you could partly outsource this? If you would for instance make the analysis yourself, but leave the data collection to Ipsos?
  • Healthcare Publication

    Ipsos Healthcare: market research in the medical world

    What does the future of the medical sector and health care look like, and how do you effectively tap into this? How do you become more patient-focused as an organisation? And how does your organisation actually relate to the competition? Ipsos Healthcare research provides you with actionable insights to optimise a medical, commercial or launch strategy. We provide insights from all major stakeholders in healthcare: from doctors and nurses to patients and consumers.
  • Public opinion Publication

    Ipsos Public Affairs: opinion and policy research

    Are you looking for answers in the domain of people, societies or politics? Do you want to know how the global, regional and local public opinion is developing? Or do you wonder if your policy, program or service performs optimally and delivers the desired result? Ipsos Public Affairs gives you concrete insights that you can get started with.
  • Marketing Publication

    Ipsos Marketing Strategy & Understanding: brand and market research

    Are you faced with complex business issues in marketing and strategy? Are you looking for tools to realise exceptional growth? Or do you want to set to work with a strong omnichannel strategy for your brand? We’d love to (strategically) think along with you. Ipsos Marketing Strategy & Understanding research paves the way towards comprehensive understanding and strategic insight for your brand to truly stand out in the market.
  • Public Health Publication

    Signals: Understanding the coronavirus crisis

    This digest brings together our latest research on coronavirus and draws on our surveys, social media monitoring and analysis from our Ipsos teams around the world.
  • Consumer Behaviour Publication

    Coronavirus & behaviour change: What does it mean for brands?

    As COVID-19 continues to spread, how can brands stay relevant to consumers in an increasingly unstable world.