Big Data

Data hybridization brings together structured and unstructured data to help brands gain market advantage.

Our new Ipsos Views paper from Ipsos’ Social Intelligence Analytics team examines the journey of social media data, from tech platforms to research solutions.

Practical steps for making Big Data work.

The world of pharma business insight is likely to change as it embraces a multi-data source reality.

Curation is about doing more with the data you hold in your hands already. It’s about taking a fresh helicopter perspective, connecting knowledge and transforming existing data into consumer-centric insights.

Human curation is more important than ever in an age of ‘Infobesity’ as it offers qualities that are not replicable by AI. We show how a fusion of AI synthesis and strategic human curation can help to drive business impact.

This year Ipsos is particpating to the iiEX Europe conference (19 and 20 Feb in Amsterdam) with two inspiring lectures presented by Didier Truchot (CEO and founder of Ipsos) and Steven Naert (Global head of Ipsos Censydiam Institute). iiEX Europe is all about the future of Insights. Didier and Steven will be sharing their unique perceptions on this.

Thursday 13 July from 16.00h - 16.30h - Predict trends instead of responding to them!

Ipsos helps you measure and improve business and marketing performance through integrated analytics, actionable insights and expert advice producing billions of dollars in incremental value for you.