Insights Hub

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  Affluent Publication

  Affluent Highlights: how do the Affluent travel the world?

  Over in Europe, we are beset by storms, rain and cold weather. So, for many people, booking a holiday in the sun offers a glimpse of hope amidst the gloom. With far more money to spend, the Affluents are particularly keen on travel – and do so for both business and pleasure. In fact, the average Affluent in Europe takes about 10 flights a year and stays around 24 nights in hotels.
  

  03.02.20
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  Affluent Publication

  Affluent Highlights: Are Affluents listening to podcasts?

  It is no secret that media consumption is changing fast. While mass media continue to dominate, some alternative formats are rapidly growing in popularity.

  03.02.20
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  Publication

  Straw Wars: Plastic Reduction - a new battleground for Brand Reputation

  Global concern over environmental issues has intensified recently. Ipsos research alone shows that 71% of global consumers agree that single-use plastic products should be banned as soon as possible. The backlash against plastic is on – and for brands with plastic in their supply chain, this represents both a reputational threat and an opportunity …

  31.01.20
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  Shopper Publication

  The evolution of shopper behaviour in 2020

  In this changing world, retailers need to adapt to remain relevant and competitive.

  29.01.20
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  Publication

  The WISE Global Education Barometer 2020

  Youth perceptions on their education and their future.

  24.01.20

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  Ipsos Update Publication

  Ipsos Update - January 2020

  This month’s edition of Ipsos Update features the latest research and thinking from Ipsos around the world on creativity and innovation, NATO, Gen Z in MENA and in-depth reports from Australia, Brazil, Russia and the UK.

  06.01.20
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  Sustainability Publication

  A World of Research: 2019 in review

  Looking back at what Ipsos research and analysis has told us about the world in the past year.

  23.12.19
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  Qualitative Publication

  Neuroflash

  Do you want to better evaluate your communication materials?

  23.12.19
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  Market Research Publication

  Slowing Down to be faster: why it is paramount to invest at the front end of the development process

  Combining the views of industry experts and using Ipsos insights, this paper looks at the importance of investing time at front end of the development process to drive better business results.

  05.12.19
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  Patients Publication

  Uncover the power of the patient voice: Healthcare-focused Social Intelligence & Text Analytics

  The rich wealth of unstructured and unrequested data on social media offers critical input to your brand’s story. Ipsos’ healthcare-focused Social Intelligence & Text Analytics offering, powered by Synthesio’s leading technology, unlocks the opportunities within unstructured data, bringing you unparalleled insights into authentic patient experiences and perceptions.

  04.12.19
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  Ipsos Update Publication

  Ipsos Update - December 2019

  This month’s edition of Ipsos Update features the latest research and thinking from Ipsos around the world on the future of mobility, world affairs, survey sampling and global infrastructure.

  02.12.19