Ipsos Creative Excellence: designing creative concepts
Do you want to develop an outstanding creative concept which will promote your brand? Would you like to know how to translate your concept into specific marketing communications? And would you like to know if this will have the intended results? Ipsos Creative Excellence will support you through the entire creative process to reach your goal – from first insights into the Big Idea, to monitoring the impact.
For whom is Creative Excellence
Our research experts are particularly committed to Marketing, CMI, Marketing and Brand Management professionals, from large local organisations to international companies. Creative and media agencies are important stakeholders.
Our expertise in Creative Excellence
Designing creative concepts challenges you to think outside of the box. It needs to be surprising, understanding and cohesive, but most of all it needs to embody the organisation or brand in question. In order to come up with such a concept you need a lot of creativity. Even though you cannot force creativity, you can stimulate it. As your strategic partner we will guide you through the entire creative process, from development, evaluation, to monitoring. Our Creative Excellence solutions consist, among others, of:
- Copy testing;
- Long-term efficiency measuring;
- Assistance in setting up a campaign strategy;
- Creative support.
Curious to know how we can help you?
Contact us now
How do you profit?
In-depth understanding requires more than just data. Our team of professionals will help you acquire this. This is how you profit:
- The best, proven, method for copy testing
You’ll get access to the world’s best measuring method: ASI Connect. This approach uniquely measures your concept’s potential. - Integrated research methods and techniques
You’ll gain profound insights through the combination of quantitative and qualitative research supplemented with neuroscience techniques. This is how we gain insight into the ‘what’, ‘why’ and ‘how’ behind the data. - A fast and agile approach
You’ll profit from Ipsos’ flexible platforms, which makes it possible to work in an agile way. - Valuable collaboration with Ipsos professionals
You can rely on the extensive expertise of our team of professionals, who will guide you with substantial knowledge and practices from the market.
Made to measure research
Curious to know how we can help you? Contact our Creative Excellence expert with your questions and wishes. Together we will find the best solution for you!
Sabina Trommelen
Associate Research Director
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