• Ipsos
  • Insights Hub
  • Ipsos Marketing Strategy & Understanding: brand and market research

Ipsos Marketing Strategy & Understanding: brand and market research

Are you faced with complex business issues in marketing and strategy? Are you looking for tools to realise exceptional growth? Or do you want to set to work with a strong omnichannel strategy for your brand? We’d love to (strategically) think along with you. Ipsos Marketing Strategy & Understanding research paves the way towards comprehensive understanding and strategic insight for your brand to truly stand out in the market.

xxxFor whom is Creative Excellence

Our research experts are engaged for every organisation that is looking for fundamental brand and market insights, to build a well-founded strategy and make the most of opportunities.
 

Our expertise in Marketing Strategy & Understanding

The world is rapidly changing and requires a dynamic marketing approach. Since the wealth of available information and ever increasing digitalisation and connectivity give us more data every day. So much data that you can’t see the wood for the trees anymore at times. As a strategic partner, we help you to convert this complexity into profound understanding. Our Marketing Strategy & Understanding solutions go beyond the more traditional type of market research and comprise the following, among others:

  • Segmentation with the Censydiam model; 
  • Brand launch and market positioning;
  • Usage & Attitude studies; 
  • Brand portfolio strategy; 
  • Optimisation of multichannel customer experiences;
  • Innovative and agile studies with the focus on consumer behaviour and deeper needs; 
  • Clear insight into future perspectives and possibilities for innovation in the market. 

Curious to know how we can help you? 

Contact us now

 

How do you profit?

In-depth understanding requires more than just data. Our team of professionals will help you acquire this. This is how you will profit:

  • The proven strength of Ipsos’ research approach
    You gain insight into the behaviour of the market and target group through our powerful, proven research methods and techniques that we leverage effectively.
  • A unique combination of research and advice
    You can rely on a team of dedicated experts who roll up their sleeves for you when it comes to research, analytical support and advice. 
  • Expertise in brand and growth strategy 
    You profit from our extensive expertise in brand and growth strategy, providing you with tools to optimally tap into opportunities in your market. 
  • Action-focused workshops to create impact
    You can indeed set to work with our workshop and define your business objectives to make sure that insights are in fact translated into impact.

Made to measure research

Curious to know how we can help you? Contact our Marketing Strategy & Understanding research expert with your questions and wishes. Together we will find the best solution for you! 

xxx

Patricia Verhoelst
Associate Research Director
+31 20 6070 811
[email protected]

 

Want to know more about Creative Excellence research at Ipsos?

For more information click here.

Related news