Amsterdam, 2 September 2021 — With the arrival of Reineke Reitsma as Head of Data & Technology on the 1st of September, the new strategy, which CEO Daan Versteeg initiated in 2020 will be strengthened. Reitsma will lead the team that will be developing new products and services, surrounding integrated human insights and data insights using the latest technologies.
About Reineke Reitsma
Reineke Reitsma enjoys a strong international reputation in the world of data analytics and insights. The last couple of years Reitsma was the Vice President Analytics Insights and European Strategy at Forrester. Here she worked on innovative data insight solutions for international clients across various sectors.
Ready for the new Insights Age
In August, Ipsos was, for the third year in a row, chosen as the world’s most innovative research company. Over recent years, Ipsos has invested substantially in various technologies. Daan Versteeg, Country Manager Ipsos Netherlands: “In this new team we’re combining all our expertise. We combine our traditionally strong position in human insights with the latest developments in data analytics and technology to provide our clients with the best data-based insights. We’re pleased Reineke, with her years of experience and expertise, will join this team. A new Insights Age has begun for Ipsos.”
Reineke Reitsma: “Combining different data sources to create insights is becoming ever more important in market research. Because of their different acquisitions during the past years and because of their extensive research portfolio, Ipsos holds the perfect foundation to support clients with data-driven advice. I see designing new products and services in this field as a great opportunity.”
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