Ipsos Update – February 2026

In this edition of Ipsos Update:

• Synthetic Data Boosting – Done properly, data boosting can extend insight beyond the limits of raw sample size. Done carelessly, it risks amplifying noise instead of knowledge.
• From Noise to Noteworthy – We discuss the concept of “memorable attention” – the ability of brands to not only capture attention effectively but also ensure retention and brand recognition
• Elbows Up to Eyes Open – We explore 12 waves of tracking data from Trump, Tariffs & Turmoil and offers some insights on the year that was, and what may be in store for 2026.
• Climate and Public Opinions International Observatory – The latest version of the report finds there’s a sense that all players have decreased their commitment to tackling climate change.
• C-Suite Guide to Sustainable Growth – This thought piece shows that together, CMOs and CSOs unlock new revenue, reduce risk and strengthen reputation.
• Kemira Water Index – Conducted by Ipsos, this index provides insights into global water resilience across 11 European countries and 10 US states
• Predictions in MENA – Using the results from the recent Predictions 2026 report, this adaptation delves into MENA’s outlook for this year.
• Oncology – We combine new data from Ipsos’ Global Oncology Monitor with our current therapy expertise and market insight to outline the considerations and challenges for professionals

Also this month:

• Modern Masculinity – Finances is the latest research partnership from Ipsos in the UK and JOE media trying to dispel myths surrounding young British men.
• What Worries the World – January 2026 finds a tentative sense of optimism around the world, despite some issues that continue to linger.
• This month’s Know the New America & Beyond reflects on a year of President Donald Trump and shares some startling insights.
• With the Super Bowl around the corner, register for our webinar with our panel of experts who will pick apart some of the biggest ads of the year.