Ipsos Update – January 2024

Happy New Year and welcome to the first edition of Ipsos Update for 2024! In this edition, we bring you a selection of the latest research and thinking from Ipsos teams around the world. We explore the impact of AI on society, the state of the global economy, and the latest trends in consumer behavior. We also take a closer look at some of the key challenges facing businesses and countries today, such as inflation, supply chain disruptions, and an unprecedented election cycle.

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In this edition:

Humanizing AI

Training AI models on select data will only produce limited results. Our new paper shows how using real world human data in your AI models is the best way forward for quality innovations.

Global Inflation Monitor

Despite the absence of a global recession, many people believe their country has experienced one. And although inflation remains high, the public expect better conditions for 2024.

What worries the World?

Our monthly What Worries the World survey shows inflation is the number one worry for 21 months in a row. Meanwhile, in the wake of recent elections, Argentina and Poland see their “right direction” score at record levels.

2024 Predictions

2023 has been a tumultuous year for many, with new geopolitical tensions, rapid AI advancements and extreme weather events. Yet the global public is optimistic for the year ahead. Read our Global Predictions 2024 report to know more.

Understanding consumption moments

We highlight why understanding the context at a given moment of consumption is key, and how brands can use this information to inform their strategy and create a positive business impact.

Global views on climate change

Our 31-country study looks at perceptions of the impact of climate change, whether citizens are being given enough information by key players, and whether they feel enough action is being taken.

What the Future: Teen

How will life stage shifts, anxieties and hopes define teenage years in the decades to come? The latest issue of What the Future explores how teens will come of age in a fast-changing world.

Flair Chile

In this first ever edition of Flair Chile, our local experts share their perspectives on topics including identity, generations, sustainability, feminism and innovation.

To delve deeper into these topics and gain further insights, we invite you to download the full document or explore the dedicated pages on our website.