[Webinar] KEYS: The Frontiers of Brand Trust

In today’s era of rapid technological advancement and shifting geopolitical landscapes, are foundations of brand success being redefined? Brand professionals are operating in a world where AI accelerates the attention economy, making genuine human trust more valuable – and more elusive – than ever before. 

Join us for the next Ipsos KEYS webinar as we explore the frontiers of brand trust. We’ll be sharing new analysis and reflections from the Cannes Lions Festival of Creativity, alongside award-winning Ipsos research. 

On the agenda:

• Trust: the New Gold in an AI-Driven World: While algorithms and AI have hyper-accelerated the attention economy, real human trust remains the ultimate driver of advertising effectiveness. We show why trust is the most critical currency for modern brands and how to secure it in an automated age.
• Reclaiming the Soul of Retail Media: This is the fastest-growing advertising channel, yet largely a blank creative canvas. We explore how brands can expand consumer relationships for a new era of value creation.
• The ‘Brand America’ Paradox: For decades, an association with the United States provided an automatic halo effect for global brands. Today that is no longer guaranteed: a story which raises questions for us all, wherever our company or brand is based.
• Cracking the Africa Code: What makes brands successful in Africa? We explore how the powerful combination of global benchmarks, deep local insight and understanding the importance of trust can unlock growth across African markets.