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In media we trust? How our views of the media are changing
While chants of “fake news” ring out around the world, this paper asks is there really a crisis of trust in the media?
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Looking back on a successful Getting Together Celebration
A casual get-together in the afternoon of Thursday 29 November.
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Three ways agile research will evolve to drive innovation
94% of global executives are dissatisfied with the innovation performance of their organization.
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Press release Affluent Africa 2018: How digital is driving media growth in Africa
The 5th Affluent Survey Africa, released by Ipsos on September 13th, revealed:
• Despite internet penetration in the continent lagging behind other regions of the world, Africa’s Affluent population have embraced digital technology more rapidly than their European counterparts: many more of them are watching TV on their tablets, computers and smartphones and more of them read their newspapers digitally.
• International TV channels now enjoy a higher reach amongst the Affluent population than national channels
• Social media is now considered the first port of call for news amongst a substantial proportion of the Affluent population -
Join our webinar on September 20th: Affluent in the Middle East and Africa
The adoption of mobile technology, the rise of social media and the rollout of digital broadcasting services: the media landscape in the Middle East and Africa has drastically changed over the past decade. This year, Ipsos celebrated the fifth releases of the Affluent Survey Middle East and the Affluent Survey Africa, that map these shifts in detail. What’s new in media in Africa and the Middle East? Who are these Arab and African Affluent with high spending power? And how can you as a brand reach these top-level consumers?
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Ipsos Update - September 2018
Welcome to Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world. September’s edition features new papers on mystery shopping in the luxury industry, in-app advertising, and affluent travel, as well as case studies on social media data in India and current economic and demographic trends in Serbia.
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Press release: Media prioritise change in the Middle East
The fifth Affluent Survey Middle East, released by Ipsos on August 28th, revealed:
• International media brands reach 99% of the Affluent in the Middle East
• Media trust is low for national media brands
• Social media growing in both size and stature
• Rapid growth in personal tech
• Middle Eastern millennials - the next generation of luxury buyers