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Press release: Media prioritise change in the Middle East
The fifth Affluent Survey Middle East, released by Ipsos on August 28th, revealed:
• International media brands reach 99% of the Affluent in the Middle East
• Media trust is low for national media brands
• Social media growing in both size and stature
• Rapid growth in personal tech
• Middle Eastern millennials - the next generation of luxury buyers -
How to reach generation Z? 2 tips to successfully tap into the selfie culture.
Published in Adformatie on 27 august 2018.
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[EVENT] Europe launch of Global Business Influencers 2018
September 25 - Global Business Influencers make business decisions worth trillions of dollars and wield significant power when it comes to deciding how to manage and spend their personal wealth, representing the key to profitability for many industries, including B2B, finance, luxury, travel and others.
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Exploring the world: Where do the globe's most Affluent spend their holiday?
With the holiday season in full swing and Affluent increasingly searching for unique experiences rather than growing their material possessions, the luxury travel market is booming. What are the travel trends among Affluent worldwide?