Ipsos at MIE2019 - It's all about insights

Together at the heart of better decisions

On the 6th and 7th of February 2019, the annual MIE conference will take place in the Jaarbeurs Utrecht. This year, Ipsos will join the event with two interesting lectures; one about developing personas for Signify's marketing strategy and the other about the fusion of AI and Human Curation supported by a case study with Intel. See you there?

Consumer Centricity for Your Business - English lecture

The dilemma of harnessing Infobesity to business decision-making comes from marrying diligent practices of insight generation to the demands of customer centricity where there is need for instant, post-truth insights. By fusing AI with Human Curation we can manage this demand and enable agile, real-time application of customer centricity. Ipsos provides business-ready insights supported by a case study - conducted with Intel - on the subject of AI and Human Curation.

Visit this lecture at the MIE on 6 February, round 4 in the Ipsos hall

Read the white paper 'Human Curation in an AI world' here. 



RadheckaRadhecka Roy - Global Leader – Strategic Curation at Ipsos Global

Radhecka Roy, expert in insight activation, NPD and communications research, leads Ipsos' global strategic curation and delivers strong solutions creating business impact. Radhecka is certified as Gold Standard Research Lead and Assessor, trained in motivational frameworks and graduated in Political Science and Marketing. Her views on qualitative research trends resulted in many award-winning papers.


Segmentation, so 2018!?  

-    A story of  Signify and Philips (Dutch lecture)

Signify wanted to develop personas to support targeted marketing and communication of its Philips Hue smart and other LED lighting solutions. Personas should be fact-based and sufficiently granular to allow for clear priority setting on global and local level. We will present how Ipsos and Signify developed an approach in which survey data was linked to audience research information and FaceBook data to create personas. These rich descriptions, of what is driving consumers, form the basis of Signify’s marketing strategy.

Visit this lecture at the MIE on 7 February, round 5 in the Ipsos hall


Hette Spoelstra - Associate Research Director at Ipsos

Hette Spoelstra is Associate Research Director at Ipsos with a broad experience in consumer segmentation studies. He has a long track record in market research and held positions at Heineken, Sara Lee and various market research agencies. 


Steven Lie-Atjam - Director Marketing Intelligence at Signify

Steven Lie-Atjam is Director Marketing Intelligence at Signify, previously known as Philips Lighting. He graduated from the Erasmus University after which he gained broad experience in marketing and innovation research (LU, Mars, Iglo) before he started working at Philips. Here he has helped shape the transformation to a stronger consumer focus. His innovative, sharp view ensures new approaches, analyses and insights.

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