Ipsos & Pringles: A Success Story

After eight years investing in the Super Bowl, Pringles sought to continue to delight and surprise audiences while staying focused and true to the brand.

Pringles leveraged Ipsos’ Creative|Spark research platform to explore the potential of different storylines and identify a lead spot to support them during the big game.

Pringles’ team took the learnings forward and delivered a finished execution that improved upon the early performance and significantly outperformed Super Bowl benchmarks.

This success story showcases the power of audience research to support the pursuit of convention-breaking creative ideas.

“Learning from consumers at the animatic stage was such an important part of the process as we developed our Big Game ad. The insights we got from the Ipsos team on what resonated and where there was room for optimisation not only helped us pick a path forward but ensured we developed the best version possible.” 

Mauricio Jenkins, Senior Brand Director, Pringles.

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